Which signs catch the attention of the shopper? How does your store succeed in capitalizing on the foot traffic that nearby businesses generate? Most importantly, which are the signs and graphics for retail stores in Chicago that have proven to be successful? Your questions – answered!
Advertise to Customers Coming from Both Directions of the Sidewalk with Blade Signs
Your building sign is an integral aspect of the wayfinding you provide. Moreover, it is your premier marketing and branding product. However, consider that it only addresses the customer who is walking straight toward your building. Conversely, it is so large that it advertises to the drivers on the street. On the other hand, blade signs are superior for reaching pedestrians. Choose non-lit blade signs featuring aluminum boards or select illuminated lightbox cabinets that we install perpendicular to the wall.
Colorful Vinyl Window Wraps Add Splashes of Color That Attract Attention
Many retailers no longer use their windows for product displays. Frequently, this has to do with the many build-outs that spaces undergo, which results in new rooms and storage areas. When you find that the windows in your venue allow a view into your storage room or hallways, consider vinyl window wraps. These colorful products attract attention with high-resolution images and large lettering. We recommend adding an anti-graffiti laminate to protect your investment.
Stand-Alone Window Lettering Creates Interest in a Product
The direct opposite of the full window wrap is the stand-alone lettering product. It spells out what your store specializes in. At the same time, it keeps the description sufficiently broad to attract the attention of anyone with interest in these particular goods. By placing the lettering on the upper third of the window glass, you leave space for shoppers to step closer and see what you are displaying. From there, it is easy to convert the shopper into a buyer.
Get the Attention of Passersby and Drivers with a Brand-Specific Monument Sign
Reeling in foot traffic is easy when drivers and pedestrians cannot help but interact with your brand message. One of the most successful signage solutions to accomplish this task is the monument. It offers a broad range of customization choices. Examples include lightbox cabinets, channel letters, 3D lettering with landscape illumination, and printed vinyl details.
Channel Letters Light up a Building with Advertising and Taglines
You already know that many business owners favor channel letters for their building fronts. However, did you know that some also invest in having their taglines made? In this way, they can attract customers who may not see the building’s front but approach from its side. It is a great way to create interest in a brand and boost brand awareness.
Find Out More About the Best Signs and Graphics for Retail Stores in Chicago
Have we inspired you to look more closely at the retail signage you are currently using? Maybe it is time for an upgrade or just an addition. Reach out to our specialists today to learn more about your sign choices!
