BRIA of Chicago Heights is a skilled nursing and rehabilitation facility. When patients and their caregivers drive up, they see a structure that provides cover for those walking or spending some time outside. In addition to providing lighting to the location and shelter from the elements, it gives the facility a chance for displaying halo-lit channel letters in South Chicago Heights, IL.
Advertising and Brand-Building with Structure Signage in the Spotlight
While some medical buildings feature smaller signs, BRIA has the advantage of going bigger. Moreover, it can advertise to those coming straight at the facility or from down the street.
The client selected halo-lit channel letters, which means the illumination escapes through the letters’ backs and reflects off the wall. During the day, the color play of the sign highlights the corporate color palette the facility has chosen.
Look closely, and you will notice the construction barriers placed around the entrance. Even though there was not a lot of foot traffic, our sign shop takes safety seriously. We worked with others at the site to ensure that we were not in anyone’s way and timed our installation accordingly.
Is Halo-Lit Illumination Right for Your Location?
Clients typically consider reverse-lit channel letters to be for upscale venues or businesses that want to underscore the exclusivity of their products or services. Because the light reflects off the wall, it bathes each style element in a soft glow. This gives you a chance to make additional choices.
- Choose the color. You already know that you can choose the colors of the individual letters. However, you might also select the colors of the LEDs we install for the illumination. While most clients choose white LEDs, some clients have found that using their brand colors is an excellent way of boosting name recognition among customers.
- Determine the intensity of the lighting. You might choose a soft, diffused glow. It is chic and ideal for the façade that has complementing architectural features. In the alternative, we can adjust the distance between the wall and the backs of the letters to make the halo brighter and more defined.
- Focus attention on name recognition. Front-lit channel letters are good options for customers to recognize your brand and associate it with a specific product or service. The combination of bold colors and font selection works together for this purpose. In contrast, you can build name recognition by emphasizing the presence of the lettering itself.
Does Your Company Need Halo-Lit Channel Letters in South Chicago Heights, IL?
Building signage is critical whether you operate a medical office, a retail establishment, or a warehouse. It helps with wayfinding, advertises your company, and boosts brand awareness among prospective customers. Reverse-lit channel letters are only one option. If you prefer, we can also put together front-lit letters for your location.
Another choice is the use of fabricated metal for the letters, which opens the door to fully lit letters all around. Because so many choices can be a little confusing, we gladly visit your location to conduct a site survey and offer you fact-based input. Call us today!