One of the most critical steps in acquiring your sign is the design phase. A well thought out design taking into consideration the location, type of traffic flow, lighting and many more aspects of environment are critical elements to an effective sign.
Let’s look at just one element amongst the many that is critical to sign design:
Traffic flow:
The type of traffic in the area of the sign location determines the ideal style of sign. The type of sign as well as font type and size, shapes, colors etc. all contribute to the sign style. When the location includes a store front with a lot of walking traffic such as indoor malls or outdoor strip malls, flag signs and Menu boards work well. These types of signs face the oncoming traffic in both directions.
In high traffic areas building signs such as channel letter signs, illuminated sign cabinets or panel type signs are important to help customers find your location once in the parking area of the shopping center. These signs also work well in areas close to the roadway with lower traveling speeds.
For signs located next to roadways, pole signs and monument signs are very effective. These types of signs typically are illuminated for night visibility. Additionally, they are larger in size to improve visibility and readability for vehicles moving at a specific speed. Many times they will include several tenants in a multi tenant complex. Font styles and size are critical to accommodate the distance from the road as well as the rate of speed the traffic is moving.
Indoor signs will take on a different approach. Because the traffic flow is typically slower allowing more view time, the designer can get very creative adding detail that otherwise would not be seen on larger outdoor signs. Additionally, materials and dimensional features add significant interest to the sign drawing customers to your space. Added dimension and upscale materials also creates the image your want to portray about your business.
You can see how just one element takes on a significant amount of thought and consideration just to get to the point where you select the type of sign you need. That is why you want to use a professional and experienced design team like Paramount Signs to design your sign. Not only are our designers creative and experienced at design, they also know the materials and fabrication processes used to make any particular sign.
Why is this important? Understanding the materials and manufacturing process aids in creating not only a stunning design, but a design the can be produced efficiently with minimal waste. This results in less cost to you.
Considering a new sign for your business? Give the experts at Paramount Signs a call for a free consultation.
Remember, “getting you noticed is Paramount”
