It is a well known that in order to process the world in a reasonable and efficient manner we utilize a process called selective attention. Basically we process information that seems important while suppressing seemingly irrelevant or distracting information. On your drive to work likely you are paying attention to traffic flow and laws as well as street names in order to navigate, but you are not paying much attention to the signage you pass as you drive.
For the typical working adult, signage only filters into active processing when you are searching for a specific business or location and using signage as a means to an end. With that in mind it makes sense that the term “sign” or “signage” triggers thoughts of exterior signs to mark a property or storefront.
Monument signs and building signs are some of the most common forms of signage, but they only show the tip of the iceberg. The signage industry extends far beyond the physical store signs. Included under the signage umbrella are elements such as vehicle wraps, event signage, internal branding and more!
While exterior signage proves extremely beneficial to any business, internal signage and branding allows for a cohesive and immersive experience. One popular extension of signage throughout interior spaces comes in the form of vinyl graphics. Oftentimes these graphics get mounted onto glass and walls to allow a customized extension of a company’s branding onto previously unused surfaces. Vinyl graphics can range from your logo and hours of operation on your doors to a full wall covering vinyl mural with a plethora of options between the two!
Vinyl graphics can be cut from a roll of material allowing for lettering and logo shapes as well as options to print graphics to get mounted. The range of materials, styles and options allows for a solution for any surface!
Since vinyl graphics allow for branding and signage on unusual surfaces what about stairs or floors?
We recently completed a job for Marsh Creek 6th Grade Center where we applied custom cut graphics to the risers of the staircases within their building. The uplifting phrases and words serve as a reminder to students and faculty alike of the core values of the community. These graphics were cut from a roll of vinyl in their brand color. Our team produced graphics, prepared them for install and went on site to install them.
These floor graphics are just the most recent in a long list of vinyl floor and stair graphics our team has produced over the years. We work with you to use any and every surface to create a fully branded environment. Vinyl graphics work wonders for schools, businesses and medical offices alike!
If your place of business could benefit from additional signage contact us today and our team will be happy to work with you to design a custom package that suits your needs!
We believe that getting you noticed is PARAMOUNT!
