Who are you as a business?
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Graphic design and branding are inextricably linked. Aesthetics mean nothing without a solid strategy, and a solid strategy means nothing if it can’t be expressed. Sometimes, that means choosing between something beautiful and something purposeful. Our design team at Paramount Signs are experts as blending the two to maximize the visual potential of your brand.
What goes into my brand?
There are many components in creating a quality brand. When it comes to distinguishable elements there are 5 components that create the core of your brands identity regardless of your business.
- Your Logo
- Your Tagline
- Your Signage
- Consistency across all mediums (website, stationary, signage, etc.)
- The ambiance of your space (physical or internet based)
What can a graphic designer do to help?
Creating your image starts with the brand identity. Knowing who you are and what you stand for allows for the design team to build an image that represents who you are. A professional graphic designer will use a combination of typography, photography, illustrations, colors and design expertise while keeping your message and target audience in mind.
After you have a logo and have built a personality for your brand, displaying that brand consistency is paramount to gaining recognition. Presenting a brand consistently across all platforms can increase revenue by up to 23%. All products should be branded with your logo and tagline. Additionally, including products, services, contact info, website, mission statement and any other distinctive information helps potential customers recognize your business.
Graphic designers create art for a wide range of applications, but in the sign industry nearly every application is a three-dimensional product. It’s no longer just a flat drawing, the art needs to take form. If you have a physical location, you will need to identify your businesses exterior to draw in customers as well as your interior to build that brand awareness through reinforcement and repetition. Building signs, monument signs, marquis signs and way finding signs are all great ways to post your logo.
In addition to your physical location, if you have company vehicles or fleet vehicles, branding those vehicles has proven to create a tremendous amount of brand recognition for any business. We have blogged quite a bit on the effectiveness of vehicle graphics and the effectiveness of that form of advertising.
Internal branding within your office or business space will also reinforce the exterior branding. Not only will your customers unconsciously develop a more ingrained image of your brand which aids in the retention and easy recall of your brand, it can help with employee’s sense of mission and pride. Interior signage can be presented with wall graphics, window graphics, dimensional signage and floor graphics.
Motivational phrases, mission statements and Core Values are also ways to present images that are the supporting components of your brand.
Taking it even a step further, promotional products displaying your logo allow for your brand to permeate into the lives of employees and customers both in your space and at home! Items can range from pens, to USB drives, to apparel, to travel mugs, and so much more!
There are endless ways to get your brand recognized and the experts at Paramount Signs are a single source company that not only can create your image in all these formats, but can also help you decide