Sign Company News

Downingtown, PA

Sign Company News


Downingtown, PA

by: Rick Panczner

Paramount Signs

(484) 364-4834

West Chester, PA – Update your Interior Wayfinding Signage by Including Branding

Branded Wayfinding Sign at the Property.

Over the past few months we have written at length about why branding wayfinding signs is beneficial to your business. Wayfinding signs help your customer or client find their destination with minimal effort and stress. Along with helping your client find their way, your branded signs reinforce your message and image while they navigate to your location. These are not only necessary in parking lots or roadways but just as important inside your facility. You want to have your customer/client continue to navigate internally with cohesive signage and messaging. There is nothing more frustrating than finally finding your destination and then having to guess how to find the office suite or store inside the facility.

Branded Leasing Office Sign with Slider Panel.

There are many options for internal wayfinding in order to match the aesthetic of the branding, decor, and overall design. You will see in shopping malls illuminated back lit site maps and directories. Many office facilities will have directories on each floor and near the elevators. Hallways are marked with directional directories all blending in with the decor and architectural design of the facility. More recently you may find touch screens that not only provide wayfinding information but can provide very specific information about the specific destination you plan to visit.

Table Top Map panel with outdated branding set into table. 

We recently finished a re-branding project at an apartment community which consisted of mostly wayfinding signs and a few informational signs regarding hours of operation and out of office slider signs to let the customer know the office staff is on site but out showing new tenants the facility. As with many apartment communities they can be fairly large and navigation can be confusing. For this facility we created an new site map with their brand and inset it into a piece of furniture to blend in with the decor.

New, Branded Table Map Panel.

The table top sit map shows the various building, roadways and amenities along with their branding . The map was made from a clear acrylic panel with second surface digitally printed color graphic contour cut to a shape that fits into a recess cut into a table top in the leasing office. The end result is a wayfinding and branding tool that is subtle and fits in with the leasing office decor and furniture.

If you are in a location that could use some directional assistance for your client/customer, give the experts at Paramount Signs a call for a free consultation. We would love to help you with your wayfinding and branding needs.


We believe that getting you noticed is PARAMOUNT!

West Chester, PA – Custom Vinyl Graphics Integrate Branding and Transform Office

What is branding and why is it so important? Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable to your target market as a representation of the company. The brand helps to identify a product and distinguish it from other products and services of other competitors. Branding is important because not only is it what makes a memorable impression on your customers but it allows your customers and clients to know what to expect from your company. It works to clarify what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

There are many components necessary to develop a brand including advertising, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.

One way we can help you develop your brand is through the utilization of your business space. Many businesses make a point of developing exterior signage to identify your space and help with way finding, but what about your interior space? You spend a lot of money to make your interior space look presentable and comfortable for your employees, but what have you done to promote your business internally? Not only will this help reinforce your branding message to your clients and customers but it also represents a sense of pride to your employees.

So how do you go about branding the interior of your space? There are a host of options that are limited only to your imagination. There are wall graphics, dimensional signs and plaques, illuminated sign options, floor graphics and window graphics.

While many businesses may not have a full branding guide, a strong established brand knows who they are and has a clear idea how they want to be presented.

We recently completed a project for STP Investments, a client that just moved into a new office space in West Chester. The trends today is open space areas and one way to provide that while maintaining some privacy and division of space is the utilization of glass walls and dividers. This space utilized that architectural feature to provide the open space feel and maintain as much natural light from the exterior windows into the main space of the office. We used frost and translucent vinyl’s in a simple striped pattern on the offices to create some privacy and add color while allowing the natural light to flow into the main floor.

Of course for an executive conference room where you work with the executive team, clients and investors you want to show off your brand so we worked with our client to create a design scheme that would eliminate the “fishbowl” look of the conference room while adding color, a unique pattern that reflects the modern feel of the brand, as well as their logo in a translucent vinyl to allow the natural light illuminate the graphic.

Our design team knocked it out of the park. The intricate design reflects the organizations modern and innovative approach to servicing their customers. The install team did a superb job with the installation. The end result is a very modern looking space that proudly displays their logo while providing some sense of privacy.

If you are considering updating your space to show off your brand, give the experts at Paramount Signs a call for a free consultation.

We believe that getting you noticed is PARAMOUNT!

West Chester, PA – Transform your Office with Custom Conference Room Signs

From internal meetings with employees, meetings with potential and current customers to meetings with business professionals; conference rooms are an essential hub in an office environment.

More often than not conference rooms have nothing to stimulate the senses or to reflect your brand or your principles. The central hub of an office needs to incite creativity, interest or even the company philosophy/vision to help keep the discussions and conversations focused on the core of the business.

These rooms are designed to be professional spaces, but that doesn’t mean they need to be boring.

Conference room signs range from a full interior branding plan to a simple wall sign or graphic. Since this room is a central hub, it is always best practice to at least have your logo displayed. The presence of  your company logo shows employees, customers and business professionals alike that you are established and take pride in your business.

When it comes to presenting your logo there are endless options! Regardless of if you are looking for simple wall or window graphic to present your logo, or are looking for a lit three-dimensional logo sign, we can work with you to come up with the perfect signage solution!

Dimensional images and letters/text/shapes are another option that can add some texture and dimension to a wall. From the company name to motivational phrase to custom cut shapes to represent products there are many ways to use dimensional shapes on the walls to create that unique and interesting look. When it comes to designing your dimensional sign the options are fully customizable: from the finishes, to the fonts, to the colors and whether or not its lit!

Wall graphics are another means to brighten up a room. From colorful patterns to product images to text that reflects your core values. Motivational phrases and core values are always a good method to set the tone of your meeting with a positive and energetic messaging to help kick start productive discussions. The company timeline or product line progression time lines are a great ice breaker when bringing customers or vendors in to discuss business. It can give your visitor a sense of who you are as a company which helps build trust.

Window frost in conference rooms is a great way to create some privacy while retaining natural lighting. In addition to the privacy the frost comes in many patterns, textures and varying transparency. But it doesn’t end there. We can create custom cut patterns or even your logo into the frost for added interest and design features as well as creating a branded element using various colors and translucent vinyl’s. The frost also can be used as a safeguard from visitors walking into the glass if they are unfamiliar with your space. Adding small images such as your logo or representations of your product are a great way to make that glass visible.

If you are interested in transforming your conference room from a dungeon to a destination, give us a call for a free consultation.

We believe that getting you noticed is PARAMOUNT!

West Chester, PA- Custom Dimensional Letter Signs Get your Business Noticed!

Dimensional letters are the workhorse of the signage industry. They are versatile in that they fit many applications whether interior or exterior. The make excellent lobby, storefront and way finding markers. There are a multitude of options regarding materials, thicknesses and finishes.

Acrylic, PVC and Plastics are long lasting and well suited for interior and exterior applications. These materials can be router or laser cut in thicknesses ranging from 1/8th of an inch to 1 inch. The height of the lettering depends on the available space and the appearance the client is looking for. Additionally, for exterior applications you have to consider the traffic and speed in front of your sign so as to make sure the sign is legible under those specific conditions. The further the distance from the sign and higher the speed, the taller the letters need to be.

For interior uses, acrylic offers the distinct advantage of presenting your lobby wall with a chic and glossy appearance, which is attractive and makes the marker stand out. We can combine the dimensional letters with acrylic or metallic back boards to add more dimension and interest to the sign. PVC materials are durable and budget-friendly. Foam letters are best suited for interior use and comes in many laminated finished faces including brushed metals, colored acrylic and painted looks for that custom application.

HDU(High Density Urethane) is a foam product that can be carved and finished with high end epoxy paints and gold flake finishes. When you desire an interior sign that provides a dramatic 3D effect, this material provides the thickness to custom carve or contour shapes and designs into the thickness of the foam. This type of sign can really provide an eye popping sign that looks very unique. For exterior usage, foam provides durability and versatility. We can paint it or apply digitally printed vinyl overlays that allows for graduated coloring to your letters as well as a broad range of style elements.

Metal letters are mostly made from aluminum. The lightweight material does not rust and may be painted to take on a broad range of looks. Metal letters are available in flat cut shapes or cast to add additional dimension. Mounting options include the flush mount or the projected mount that makes the lettering stand out. Other metal options, available for interior applications, include bronze, stainless steel and brass. These can supplied with various finishes: polished, brushed and painted.

We recently completed a project for a new restautant in Eagle, PA called bloom.

David, the owner,  gave us a call to help with the exterior signage. He initially considered an illuminated pole sign located in front of the restaurant which had an unusual shaped space making it difficult to create a design that would fit with the architecture and location. The design morphed into a dimensional letter configuration oriented vertically which fit the building facade very well and could be located near the heavily traveled road. We finalized sizing and created art for the front and back of the building. We decided in 1/2″ black acrylic letters with a matte finish. Mounting the letters on standoffs provided more dimension to the letters. Along with the restaurant name sign, David needed some wayfinding signage in the back to direct diners to the front of the building. The opening was only a few short weeks away so we had to get to work right away to produce the letters and complete the installation.  The installation went flawlessly and the end result fits well with the architecture of the building and surrounding areas. The standoffs create a stunning shadowing effect during the day adding a ton of interest to the sign.

If you are thinking about opening a new business and need help with your signage, give us a call for a free consultation. We believe that getting you noticed is PARAMOUNT!

We can’t wait for the grand opening to dine in and sample the creative and delicious southern cuisine.

Haverford, PA- Custom Sneezeguards and Social Distancing Protect your Business!

Since the advent of the Corona virus, sneeze guards have become the norm in to create a barrier between employees and those servicing the general public in their workplace. The concept of using a clear barrier for sanitary reasons is not new. Sneeze guards started as clear protective partitions over salad bars or buffet stations and were required by the FDA for food establishments for food sanitary reasons.

Now we are seeing that these barriers are an effective defense for the Corona Virus and are now commonplace in office cubicles, at checkout counters in stores and restaurants, in doctors’ offices – everywhere people are interacting face-to-face. In combination with appropriate procedures, sneeze guards can provide a valuable tool to limit spreading germs.

Where Are Sneeze Guards Used?

These defensive barriers are ideal for any business where regular human contact is commonplace.

  • Restaurants and cafes. The Food and Drug Administration (FDA) mandates and monitors the use of sneeze guards in businesses that sell and serve food.
  • Grocery and convenience stores. When paying for items at a checkout counter, this added layer of protection minimizes contamination and shows customers and staff you care about their well-being.
  • Banks and doctors’ offices. Many places of business require continual one-on-one interaction between employees and customers. A sneeze guard provides a physical barrier for added security and hygiene.
  • Open-office work environments. Knocking down walls may break down communication barriers, but it also means co-workers are more exposed to one another. Transparent office partitions add a measure of security without disrupting the flow of business.

There are all types of guards available as well as custom fabricated guards to meet special configurations to provide better protection. Whether you need a portable sneeze guard for a desktop or a more substantial barrier to mount or hang, you’ll find styles for every use. Most sneeze guard are produced with acrylic, which offers a tough, highly transparent finish for a clear line of vision. You’ll also find polycarbonate and plastic sneeze guards that are more resilient than acrylic but tend to scratch more easily. Frames and stands come in a range of attractive metal or wood finishes.

Sneeze guards come in many different sizes and shapes. From a smaller 23″x15″ countertop sneeze guard to a 24″x72″ privacy screen for a workspace, you’ll find a size and a shape for every situation. Some designs even feature a pass-thru window to make customer transactions easy. We are starting to see guards that are retractable and portable for temporary setups.

The COVID-19 pandemic has forced businesses to evaluate and step up their sanitation practices. This isn’t just about regular hand-washing. Putting physical barriers and guards in place to prevent the spread of germs in sensitive areas is also a must. In a rapidly changing environment, businesses need solutions to help ensure the protection of both customers and employees. And you need those solutions right away. Luckily, Paramount Signs is committed to providing you with solutions to help partition and contain your environment quickly. From retail and customer service counters to manufacturing production floors, a wide array of businesses could benefit from these social distance barriers and similar solutions. Whether a standard configuration fits your needs or you require a custom fabricated design to meet special needs, we are here to help you provide the safest environment for your operation.

Installing these barriers is quick and easy, with freestanding, hanging, and simple screw or double-sided tape installation options, so you can get them set up and start protecting your employees and customers quickly — a feature that’s especially important during an ongoing public health crisis. Additionally, the barrier installs right over your existing countertop. And you can easily fit it between registers, or you can use multiple pieces of material to create a longer partition that fits over multiple workstations.

If your needs go beyond the ready-made materials that we have available today, just tell our team about your specific requirements. We’re always happy to help design a solution that helps protect your employees and patrons, no matter your current layout or unique needs.

Give us a call today and let us help you with your safety needs.

We believe that getting you noticed is PARAMOUNT!

Haverford, PA – From a Classic Post Sign to Custom Branded Post Sign Packages

Ah yes, the post sign. This type of sign is one of the most taken for granted type signs yet there are probably far more post signs in your area than any other type of sign. Anything from parking signs to speed limit signs to way finding and location markers. Just think about it, as you are driving to a destination you abide by the speed limit signs, you navigate by the pole signs that identify streets and roadways and you also park according to handicap, location identification or time limited parking spots. Post signs are key to making your trip navigation easy and compliant with local codes and laws.

Just because these signs are everywhere doesn’t mean they have to be boring or uninteresting. As a property manager at an apartment community you want to create an inviting and interesting experience by adding your logo or creating some additional interest with dimension via a carved sign. Club house and office signs can be very appealing with dimension added to the signs as well as changeable office hours sliders to add flexibility throughout the seasons. Retail centers can easily be marked to show parking for specific stores or offices to insure the customer has the easiest access to that establishment. Controlling the duration of parking is also a means to manage the parking availability for pickup areas or service areas.

Post signs are available in many styles and materials. Anything from the basic green u-channel post to an exotic wood or PVC posts or aluminum post for durability and appearance, you can create the image that best reflects your intent. As with the posts, the panel sign can be quite varied. Different shapes, sizes and thickness of aluminum are available to match your budget and durability needs as well as varied carved materials to give that higher end look.

Whatever your needs are, Paramount Signs can create a custom sign package that meets your needs. Our design team exceeds at creating an image that best reflects your intent. Whether it is a basic parking or way finding sign or sign that makes a statement, we have got you covered!

We believe that getting you noticed is PARAMOUNT!

Contact us today for a free quote!


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Downingtown, PA 19335, USA

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BIO: Are you a business owner? Looking for a way to get more visibility on the search engines? Join our exclusive team of industry experts. Click the MY WEBSITE link above to view a 5 minute demo of our service or call (888) 599-5675. Space is limited.