Over the past few months we have written at length about why branding wayfinding signs is beneficial to your business. Wayfinding signs help your customer or client find their destination with minimal effort and stress. Along with helping your client find their way, your branded signs reinforce your message and image while they navigate to your location. These are not only necessary in parking lots or roadways but just as important inside your facility. You want to have your customer/client continue to navigate internally with cohesive signage and messaging. There is nothing more frustrating than finally finding your destination and then having to guess how to find the office suite or store inside the facility.
There are many options for internal wayfinding in order to match the aesthetic of the branding, decor, and overall design. You will see in shopping malls illuminated back lit site maps and directories. Many office facilities will have directories on each floor and near the elevators. Hallways are marked with directional directories all blending in with the decor and architectural design of the facility. More recently you may find touch screens that not only provide wayfinding information but can provide very specific information about the specific destination you plan to visit.
We recently finished a re-branding project at an apartment community which consisted of mostly wayfinding signs and a few informational signs regarding hours of operation and out of office slider signs to let the customer know the office staff is on site but out showing new tenants the facility. As with many apartment communities they can be fairly large and navigation can be confusing. For this facility we created an new site map with their brand and inset it into a piece of furniture to blend in with the decor.
The table top sit map shows the various building, roadways and amenities along with their branding . The map was made from a clear acrylic panel with second surface digitally printed color graphic contour cut to a shape that fits into a recess cut into a table top in the leasing office. The end result is a wayfinding and branding tool that is subtle and fits in with the leasing office decor and furniture.
If you are in a location that could use some directional assistance for your client/customer, give the experts at Paramount Signs a call for a free consultation. We would love to help you with your wayfinding and branding needs.
We believe that getting you noticed is PARAMOUNT!