Downingtown, PA

Sign Company News

Sign Company News


Downingtown, PA

by: Rick Panczner

Paramount Signs

(484) 364-4834

West Chester, PA – Popular Custom Exterior Store Signs Promote your Business

Traditional raceway mounted channel letters with internal lighting.

Business signs will be one of the most important investments a business owner must include as part of their marketing campaign. Exterior signs make a massive impact on the success of any business.

Catching the eye of potential customers, even if they are not planning a purchase today is so important just to let them know where you are. Studies show that store signs helped half of all customers discover a new business. It’s important to get the right signs at the right location to get real results.

Individually mounted channel letters with both internal lighting and halo lighting.

The team at Paramount Signs know how important it is to select the right sign to best reflect your brand and business. We also understand local codes and know how to maximize your available options to get you the best exposure possible. There are many different types of signage to select from. Below are some of the most popular styles for you to consider!

Outdoor Illuminated Signs:

Front illuminated channel letters: This classification of illuminated sign is one of the workhorses for retail and commercial spaces. Typically individual letters are fabricated with a translucent face that allows the light to illuminate the face. They can be individually mounted on a wall or mounted on a raceway as a set and mounted on the wall.

Internally lit sign cabinet mounted on the corner of a building for maximum visibility on a busy street.

Reverse/Halo illuminated letters: These letters create a glowing effect on the wall behind the letter called the Halo effect. This type of illumination creates a unique, high end look and works very well in low light areas.

Illuminated sign cabinets: Sign cabinets are the most basic of the internally illuminated sign category. They consist of a cabinet with a translucent acrylic face and graphics. The light source radiates from inside the cabinet and illuminates the acrylic face and graphics. This sign type maximizes the available square footage allowed by local codes.

Spot light lit sign building sign.

Front illuminated sign panels: A basic sign panel, whether carved, flat or dimensional letters are mounted on a wall and illuminated with exterior spot lights. This style sign creates a specific look whether it is a classic style or budget friendly, this type can be designed to meet your goals.

Window Graphics:

 Many people may not consider window graphics as a sign, but they are very effective at either identifying a location or promoting product or services to identifying hour of operation. Available options are anything from solid printed or cut vinyl to perforated materials that will let light in but provide some privacy.

Custom cut window graphics on this businesses main window.

A-Frame signs:

This is the classic retail and restaurant sign style. A-Frame signs are very effective in areas that have foot traffic in front of your store. With the right graphics and placement, passersby will noticed these types of signs from a distance providing a longer reading time to increase interest. 

Vinyl Banners:

Banners are one of the most budget friendly forms of signage available. They are typically used for temporary promotions from grand openings to advertising special events. Along with being budget friendly, they are turned around fairly quickly.

Showcasing both an A-frame and vinyl banner used here for a fundraising event but also perfect for storefront signage.

It’s clear to see that retail store signs and other signs for business use can be very important for marketing your stores and getting customers and clients through the doors of your physical business locations.

Whether you’re looking for a new metal sign outside your store, a lit business sign to promote your company after hours, or some promotional vinyl lettering window signs to display store hours and sales events, it’s important to get the best quality products to suit your needs.

Paramount Signs has the expertise and knowledge to design, produce and install the right sign for your business. If you are looking to boost your business, give Paramount Signs a call for a free consultation.

We believe that “getting you noticed is Paramount”


“Best Sign Company in Downingtown, PA”

Top Rated Local Custom Sign Shop / Store / Business

Chester County: Downingtown, Radnor, West Chester, Haverford, Malvern, PA


“Best Sign Company in Downingtown, PA”

Top Rated Local Custom Sign Shop / Store / Business

Chester County: Downingtown, Radnor, West Chester, Haverford, Malvern, PA


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