Outdoor signs come in a wide variety of shapes, sizes and applications. Business owners use outdoor signs to draw business to their establishment. Outdoor signs are fabricated using more durable and weatherproof than indoor signs.
It’s an astounding fact – about 85% of your potential customers pass by your business each month. The best way to take advantage of that is to put a well designed, well-placed sign on your property. You are paying good money for your location, so make it work to your advantage. Custom outdoor business signs provide the opportunity to convert your business location, into cash.
Every business with a brick & mortar business location needs a sign. Whether it is a large stone monument sign or a logo sign on the face of the building, effective signage is the most effective way to bring customers into your place of business. What is critical however is ensuring that your signage will make your business stand out from the rest? Proper design, fabrication, color, location and installation are needed to ensure your investment in exterior signage pays off. This is where the experts at Paramount Signs can really help make a difference!
Just to help outline some of the possibilities, below are some overviews of the type of outdoor signage available to you to make your business stand out.
Different Types/Elements of Outdoor Signs
The decision on whether or not your sign is illuminated should be based upon your type of business and your location. If you are a restaurant and open at night – you need an illuminated sign. If you are in an industrial building and don’t have any major street frontage – a lit sign would not be a wise investment. The availability of electrical power at the sign location can also influence this decision.
These are typically located on the face, side or back of the building identifying the business at that location. There are several types of designs typically used for this application. These can be internally or externally illuminated. In some instances there is no illumination depending on the application. Non-illuminated dimensional letters are the most economical. Dimensional letters can be either flat cut from various substrates or molded to create a little more dimension. Sign cabinets are the most economical in regards to illuminated signs. These are basically light boxes with a translucent panel on the front with printed graphics. Channel letters are another popular choice. They consist of individual letters either mounted on a single channel that houses all the electronics or individual letters that mount directly to the building face. Each style has its place and purpose so it is important to work with an experienced sign company that can help you find that perfect fit to your goals and budget.
This style of sign is typically located near the entrance to your facility. It is the sign that is first seen as you approach the building and serves as a marker that not only indicates this is your location but also serves as a representation of your business. These can be produced in a wide variety of materials from masonry to aluminum fabrications. These can be internally illuminated, spot lit or sometimes they are not illuminated at all depending on the application.
Post and Panel Signs
Post & Panel signs are similar to monument signs but are elevated off the ground by the posts. These have a wide variety of applications from temporary wood construction to more permanent aluminum construction. With many customizable elements, these are one of the most popular and economical types of signs available!
Banners are a staple of the construction or retail industry. There’s a few reasons for this, but the main benefit is user-friendliness and cost. The ability to quickly put up, take down, and sometimes relocate banners is a necessity. For retailers they are great for promotional or seasonal advertising. Banners are the most flexible and accommodating solution. There are several options for banners as well. There is the more common vinyl banner that you see on walls and on posts for smaller sizes. If the banner is fairly large or located in a windy area, there are mesh banners that allow the wind to pass through the banner eliminating the “sail” effect. There are also many types of banner stands available to create freestanding fabric solutions, perfect for indoor application.
Wayfinding signs are commonly used to convey directional information in business parks, large parking areas, apartment communities etc. Larger complexes benefit from these to help manage traffic and guide clients/customers to their intended destination.
Corrugated Plastic Yard Signs
Traditional yard signs are the most economical form of temporary signage. They come in a variety of sizes, and are generally supported by metal wire frames, “stakes”, that are easily driven into the ground. Turnaround time is typically quick, making them a popular last minute signage solution. Yard signs can be ordered in single quantities or in quantities of 10 for a discounted rate.
When it comes to outdoor signage the options are truly endless, so it is important that you partner with an experienced sign company that understands what the possibilities are and how they can help to draw in the business you deserve!
If you are considering outdoor signage for your business, give the experts at Paramount Signs a call.
Remember “getting you noticed is Paramount”.