Vehicle wraps are a very effective advertising medium for all types of businesses.
- The American Trucking Association (ATA) reported 91% of people surveyed notice vehicle graphics.
- The Traffic Audit Bureau for Media Measurement demonstrated that a vehicle can generate between 30K – 70K impressions daily.
- According to 3M (a prominent tape and vinyl substrate provider) a company would need to spend $130,000 in advertising dollars to produce the same effects of a $2500 vehicle wrap.
Most impressive is that you can have a car wrapped for less than almost any advertising cost and they lasts for 4-5 years. Vehicle wrap that costs $2500 lasting 4 years boils down to about $52/month.
How do you go about getting a wrap?
When designing a custom wrap (for either business or personal use), we charge the initial design fee separate from printing and installation. The design fee includes a consultation with our designer, the creation of concept art (in the form of a proof), and up to two revisions. Additional revisions are charged at an hourly rate.
You will need to know year, make and model of your vehicle. Know the trim level and options.
There are several key options that affect the design process.
Many vans and trucks come in different lengths, heights, window configurations and trim levels that the designer needs to be aware of to insure these features do not interfere with the graphic.
- Does your vehicle have an extra height option
- Does your vehicle have extra length or long wheelbase
- Are there side windows that you would like full coverage or want a window perf that would allow you to see out?
- Does the van have slider doors or pull doors?
Photos of the Vehicle – Photos allow us to detect any obstacles that we may encounter before the installation process begins, (i.e. paint integrity issues, chips, rust, missing or custom hardware.) Here are the tips we suggest when taking photos to send to our designer:
Photos should be taken from 4 different angles: front, back, and both sides.
Camera level should be at the bottom of the windows.
- Company logo and other branding art – This should be vector art for best results. Recreating logos or images from bitmapped art can incur an additional fee.
After our designer receives most of the items listed above, we will contact you to begin your consultation. We will ask several questions to understand what you’re trying to accomplish with the vehicle wrap. This will be an opportunity to share ideas and come up with the initial design concept.
The wrap price will also be discussed during this time. However, the price for production and installation will not be finalized until the design process is complete and the final proof has been approved. (We mention this, because sometimes clients change their mind about coverage during the design phase.) We enjoy conducting these meetings in person when possible, but consultations can also be accomplished via phone and email.
- Proofing Process
Our designer will take all the elements and suggestions you’ve provided and will come up with an initial proof. This is an exciting phase, because this will be your opportunity to see what your vehicle might look like for the first time! You will need to let us know what specifically you like about the design as well as what specifically do you NOT like about the design. You won’t hurt our feelings if there are elements you don’t like. We are here to produce the design that fits your needs.
At this phase, it’s important to thoroughly review every aspect of the initial design. You will need to check for correct color choices, wording, spelling, sizing, and artwork placement. You will then provide a detailed list of changes to our designer. After discussing your proposed changes and any additional needs, our designer will begin working on the final proof.
- Final Approval
This is when it all comes together! The final proof will include all of your requested changes. This is one of the most important and critical points of the process. Your approval of the design includes approval of all color choices, wording, spelling, sizing and placement. This approved drawing is what goes into production so if there is a misspelling or misplacement of art that has been approved, you will assume all responsibility. A good trick to help with spelling is to read the words backwards to that each work is basically out of context. This helps focus on the word by itself and not necessarily the message. At this point, you should feel confident with the look and function of the wrap design. Once you sign off on the final proof, the design process is complete and your artwork will be sent to production. Any revisions after final approval will incur additional charges.
When the artwork is sent to production, we will contact you to schedule a time to bring your vehicle in for the wrap installation.
Now that you’ve learned about our vehicle wrap design process, why not stop by our shop to meet our talented team? You will find that our staff is a pleasure to work with, and our climate-controlled facility is the perfect place to install your beautiful new custom wrap. It’s always the right time to start discussions to further the success of your business! Here at Paramount Signs – getting you noticed is PARAMOUNT!