When you think of a banner, typically you’d think of the ones you see hanging outside retail locations announcing a grand opening, or advertising special rates or products. Another effective way to use banners, though, is to put them in a banner stand! Banner stands are an alternative to the traditional banners you think of, with all the possibilities you’re used to. Whether you’re considering using a banner stand for your next trade show, presentation, conference, or to advertise a special event, here are a few things you should keep in mind to maximize it’s effectiveness. All-Weather Endurance Just like traditional banners, banner stands can be used inside or outside. If you’re considering placing your banner stand outside, you’ll want to make sure it’s not going to fall apart in the elements. Stability is important if the banner stand will be outside in windy conditions, just as your graphics should be fade-resistant if it’s going to sit outside in the sunshine.  Keep in mind the different weather your banner stand may need to withstand when you’re designing it! Durability Maybe you’re going to use your banner stand often and in many different situations. In that case, investing in high quality material is much more necessary than if you were only going to use the banner stand every few months for a trade show. Keep in mind that the more use you want out of the banner stand, the more durable you’ll want it to be. Size Banner stands used for trade shows or presentations will definitely need to take into account the amount of space you’ll have to display it in. If you’re only going to have a small booth, or are presenting in a small conference room, of course you’d want to be sure it will fit without being distracting! Take into account factors such as transport and set-up as well. You want your banner stand to enhance your booth or presentation, not take away from it. Craft a Catchy Tagline Just like a catchy jingle on the radio gets stuck in your head, a catchy tagline on a banner stand has the potential to stick in potential client’s minds! Keep your target audience in mind and use language that is accessible to that demographic, and will capture their attention. Generally, easy-to-read, short messages work best. Lead Strong Have you heard that “eye level is buy level”? This is especially important with banner stands. Keep your most important images and messages in easily seen spots. Keep Your Message Short and Sweet Potential clients commuting past your store or passing your booth at a packed trade show won’t be able to stop to read an essay on your banner stand. If you keep your information concise, it’s more likely to be memorable. Use Professional Graphics Graphics draw the eye the majority of the time, so making sure that they are high resolution will keep your audience captivated. You’ll have to be selective when choosing your images- choose an image that is relevant to your product or service while also being interesting to look at. If somebody had no interest in your product or service, would they still be interested in your image? If the answer to that question is yes, you’ve chosen excellent graphics for your banner stand. Wield Color Wisely Just as with text, too much color can be overwhelming. If you keep the colors complimentary or even match them to your corporate color scheme, your design will capture people’s attention without confusing them. Don’t Forget Contact Details It should be obvious, but make sure that you can be contacted! If you fail to put your contact information on your banner stand, you could miss out on potential business. It’s an easy thing to include that is very important! Banner stands are versatile, and they’re immensely effective if you remember to take these factors into consideration. If you’re considering using a banner stand for your next event, Signs of Success will guide you through the process with ease while providing you with expert advice to meet your needs. Give us a call to get started and see the difference a banner stand can make for you!