Choosing a business to work with is a bit like choosing a book to read in the library. Have you ever heard the saying, “Don’t judge a book by its cover”? The reality is that when a customer is choosing who to give their business to, they do “judge a book by its cover”. Rather, they judge a business by their first impression. Whether or not we like to admit it, first impressions are often a make-or-break factor in whether or not a customer gives you their business, and lobby signs play a large part in that impression.
The first time a new customer walks into your business, how do you want them to feel? There are a lot of ways this question can be answered, but there is one that applies no matter what type of business you have- you want this customer to trust you. Gaining their trust starts the moment they walk through your door- having a well-designed lobby sign lets them know that they are in the right place, and that your business is legitimate and well-established.
Lobby Signs can be made out of a variety of materials, such as: acrylic, aluminum, vinyl, wood, plastic, foam, etc. Since our lobby signs are custom made, the options are limitless! The most important thing to remember is that no matter what material you go with, the overall look should reflect the public image of your business. If you have a logo, use it in your sign! Consistency will make your business more recognizable. When customers see your logo on your business cards, your lobby sign, your website, and so on, you become more memorable.
Your lobby sign makes a statement about who you are as a business. It helps customers get a feel for your company and see that you take pride in your work, and when that’s clear, it will be obvious they can trust you to deliver on your promises. No matter what type of sign you need, at Signs of Success our priority is to help you stand out above the competition! Give us a call today at 832-688-8709 to schedule a free site visit and estimate!
Written By: Signs of Success
