There’s no denying that advertising is everywhere. We see it on TV, in stores, and even while driving down the road. In a world with so much information right in front of the consumer, how can your business stand out?
Point of Purchase signs are so effective that as consumers, we are drawn to them. I know I’m not the only one who has seen a well-placed sign for a product in the store and ended up purchasing that product. Point of Purchase signs are incredibly effective in influencing a customer’s decision to buy products and services. They can fuel impulse buying, build brand loyalty, and bring awareness of your company’s products all at once. Here are some reasons your business should be using Point of Purchase signs:
They grab a customer’s attention.
Whether you’re using printed posters, window graphics, or A-frame signs, a good Point of Purchase sign will draw a customer’s eye. An A-frame on the sidewalk highlighting your restaurant’s daily specials will tempt new customers, and a printed poster at the grocery store that lists the benefits of your product will increase sales. Pictures and bright colors help a Point of Purchase sign to get a customer’s attention!
They educate a consumer about a product.
Just getting a customer’s attention is not enough, however- your Point of Purchase sign has gotten them to look, now it has to sell your product or service. Flashy signs without substance won’t sell to a customer as well as one that convinces them this product will make their lives easier. You don’t need a laundry list of reasons, just hit the highlights! The Point of Purchase sign for Veracruz Restaurant is a great example of this. Along with the eye-catching colors, this sign highlights their Fajita for 2 special, giving customers a great reason to come in to their restaurant.
They can provoke an emotional response.
When a customer can relate your product or service to an emotion, it builds brand loyalty. Point of Purchase signs can assist in this by depicting a situation the customer can relate to, and providing a solution to that situation. For example, if you’re selling stain remover, showing a child with a stained shirt will be a relatable situation for most moms. If they see the results of using your stain remover, it can provide a sense of relief that removing that stain can be so easy! Creating that association of emotion to your product can be tricky, but using a Point of Purchase sign in this way can be a very effective way of building brand loyalty.
Standing out from the crowd isn’t always easy, but getting a beautifully done, attention getting Point of Purchase sign from Signs of Success is a sure way of doing so. From start to finish, our team can create signs for your business that will help you accomplish your goals. Give us a call today at 832-688-8709 to get started!
