A few weeks ago a man walked into our office and said he had just heard of us through his car dealer, Kia of Concord. Roger Ditta said that he had a Sears Maid Service and he needed graphics for his vehicle, a 2016 Kia Rio. He received the logo from Sears along with several pictures of other models and brands of cars and SUVs. He was unclear on the PMS color, so, we did several color swatches before he was able to get the official color from Sears.
Since each vehicle model is different, keeping the theme consistent and trying to add the same accent color to the top side rim of the car above the windows was difficult. The Rio has a small, curvy area and it was somewhat difficult to fit the strip into that area. Our Production Manager, Vic Asprer, was able to do this without too many problems. Due to the same small area in the curves, it was also difficult to fit copy into those places which would be big enough to be seen.
In the final round, we were able to obtain PMS colors, fonts, logos from Sears, and get the job done quickly!
Sears Maid Service – Passenger side
Roger said he is looking forward to sending his maid brigade all over the area between Richmond, Concord, and beyond. . . . Just look for Sears Maids!
I’m also looking forward to doing more business with Kia. It’s so nice to be noticed!
Lynn Koellermeier
Design and Business Development
Signature d’Sign, Inc
1150 Burnett Ave. Suite B
Concord, CA 94520
www.signaturedsign.com
925 446 6477
sales@signaturedsign.com
