Attractive, but still gives the message – this time with photos of patients. www.DiabloPandO.com
When you are considering your vehicle wrap, how do you decide which information should go on your truck? What should be on the sides, and/or back?
There is an easy way to figure this out. Put yourself in the place of your perspective client. How much information would you want to learn, and how much is too much? Personally, I would want to know your name, web address and what you do. Maybe your phone number and city, if you travel to several cities.
I saw a van this morning with their name and web address, but I had no idea of what they did, or if they were local. It said Grainger. I think I remember an insurance company with that name from when I was young? My dad used Grainger Tobacco in his pipe. There is also a Grainger catalogue. I wouldn’t know if I was even interested in the services of this company unless I went to their web site, and I wouldn’t have a reason to go to their web site unless I knew it was a service I was interested in . . . I did strain to look at the side of the truck as they passed me in traffic. I saw the same information, and something in tiny letters I couldn’t read underneath, but nothing to let me know what kind of service they offered. . . .
You don’t want this kind of thing happening to your clients. . . . A picture is also a good idea, but not instead of the written word. Colors attract prospective clients, but clients also like to know who they are being attracted to. Green grass might attract someone who is interested in a landscape service, or maybe a person who sells artificial turf. A hammer and nails might show a contractor, or handyman. . . . and I love the idea of a huge plater of food on a caterer’s truck. . . . What about a realtor, clothier, house cleaner, roofer, painter? I saw a small car in Oakland yesterday. It was wrapped in flames. The only thing I could think of was BBQ. . .It turned out to be a bail bond company. Maybe it’s appropriate for Oakland? Later the same day, I saw a transit with a bright red wrap. Good job – completely covered the back. No words, no pictures. ? You get the idea. . . . Keep it simple, and use your words!
Interesting photos, but also a clear message of who they are and what they do.
We have a client who used pictures of his special camera equipment, but wanted to let his audience know what it was, so he said Trenchless Sewer Inspections. That’s good.
