A new franchisee of THE TOX secured a lease on tenant space in a Carlsbad shopping center and wanted signage up before the grand opening a month later. North Coast Signs, based in Vista and serving Carlsbad, got the call. Before the job went to fabrication, four questions needed to be answered that every smart buyer should ask a sign company before approving a blade sign. The answers to those four questions are the whole job, and here is how each one got answered on the way to a completed install that had the customer thrilled.
“Why a Blade Sign Instead of a Wall Sign?”
Blade signs hang perpendicular to the building face, which means they show themselves to foot traffic moving along the length of a shopping center instead of only to traffic staring straight at the storefront. A wall sign reads clean to anyone looking directly at the building, and that’s it. A blade sign catches the angle a wall sign cannot, which is the angle a shopping-center shopper walks every day. For a new THE TOX location building recognition in the month before opening day, that perpendicular angle was the reason the franchisee went with a blade sign at all.
“What Is the Sign Made Of?”
The finished sign is a 3mm-thick black ACM panel measuring 24.00 inches wide by 24.00 inches tall by 0.118 inches deep, finished with matte white vinyl lettering in the Kenzo font, and built double-sided so it reads the same when viewed from either direction. ACM stands for aluminum composite material, which gives the sign rigidity at that size without warping or bowing between the bracket points. Matte vinyl was specified over gloss because matte lettering stays readable at the oblique angles shoppers approach from, while gloss throws reflections back at anyone standing off-axis.
“What Is Holding the Whole Thing Up?”
A 30-inch wide straight-arm bracket with rings carries the panel away from the building wall, stud-mounted directly into the structure behind the facade. The panel hangs from the arm through holes drilled into the ACM during fabrication, which sounds minor until you realize that drilling those holes in the wrong spot gets a blade sign hanging crooked for the rest of its life. We drilled the holes as part of the fabrication run so the sign would hang level, instead of trying to drill them at the job site after the panel was already hanging.
“Why Install a Month Before Grand Opening?”
Brand awareness and recognition start the day the sign goes up, which is always before the doors finally open. A franchisee who gets blade signage mounted a month before the ribbon cuts earns a full month of neighbors, shoppers, and passing drivers noticing the new space before they ever set foot inside it. For a new THE TOX location in a Carlsbad shopping center, that month of free visibility is what the blade sign was bought to deliver. The customer was thrilled with the finished install, which is the only grade that counts.
Getting a Blade Sign Right the First Time in Carlsbad
If your franchise or retail location needs a custom blade sign built and mounted with the same attention paid to every spec, North Coast Signs in Vista serves Carlsbad and takes the call at (760) 536-5454. Blade signs are a specialty where the difference between a good install and a crooked one shows up for years. Reach us when your space deserves a sign that earns attention from the sidewalk on day one.
