When customers walk through your front doors, your signage should immediately answer one question: “Do I trust this brand?”
North Coast Signs recently partnered with Glanbia in Carlsbad, CA to deliver a full lobby signage redesign that did exactly that. After undergoing a company-wide rebrand, Glanbia needed signage that didn’t just showcase a new logo—it needed signage that made a bold, lasting impression. As a sign company based in Vista and proudly serving Carlsbad and surrounding communities, we were trusted to handle every detail of this high-visibility install, from concept to final mounting.
The Process Began With a Site Survey—Not Guesswork
Our team met on-site with Glanbia’s internal stakeholders to walk the space, take measurements, and photograph the existing signs. This initial step ensured our recommendations were grounded in the actual space—not just a digital rendering. We provided multiple proofs showing how the new logo would look across various wall placements, taking into account lighting, wall material, viewing angles, and the client’s own internal brand standards. This wasn’t a rush job. It was a precision-driven project that required careful alignment with a national brand’s visual identity.
We Built Custom, Layered Signage That Spoke With Substance
Once the design proofs were approved and production was greenlit, we began fabrication using durable, high-impact materials. The main lobby sign featured dimensional acrylic lettering: “Glanbia” was cut from 1-inch thick acrylic, while the secondary line, “Nutritionals,” used ¼-inch acrylic for visual hierarchy. Each letter was painted a clean, high-contrast white, with the brand’s circular logo rendered in full Pantone orange. To add depth and visibility, we applied a digital print to the face of the logo element, bringing it to life in full color. Nothing about this piece was flat or generic. Every part of it was built to reflect the strength, confidence, and clarity of the brand it represented.
Installation Was Engineered for Both Strength and Aesthetics
To ensure a secure, damage-free mount, our team used a dual-bonding method of VHB tape and silicone adhesive—tested and proven for long-term hold on interior surfaces. The entire sign measured over 82 inches wide and nearly 24 inches tall, making it a commanding presence in the space. We aligned it to the wall using laser levels and a custom mounting template, ensuring perfect balance within the lobby’s visual focal point. Glanbia didn’t just want their new brand seen—they wanted it felt. This sign delivered that impact from every angle.
Rebranding Without Signage Is an Incomplete Story
Glanbia’s rebrand wasn’t just a graphic update—it was a shift in tone, clarity, and presence. Without signage to reflect that evolution, their physical space would have stayed behind. We ensured that their lobby experience now matches the strength of their updated identity. Rebranding isn’t finished until the space shows it—and North Coast Signs helps businesses bring that final stage to life with accuracy, confidence, and polish.
Call The Team That Brings Brands Into Focus
If your company in Carlsbad or the surrounding area is updating its identity, don’t let outdated signage dilute your message. Your lobby is more than a waiting area—it’s your first impression, your welcome statement, and your proof of professionalism. We don’t just make logos stick to walls. We make brands feel real.
Call (760) 536-5454 today. Let North Coast Signs turn your rebrand into something that speaks with strength the moment someone walks through your doors.
