With our signage and branding experience, we advise our clients not to neglect lobby signage! Lobby signs perform a lot of hard work for your company, both aesthetically and practically. And they may be more profitable and cost-effective than you might think.
Lobby signage does more than add decor and look nice. It may significantly contribute to the overall brand message and the mark made on visitors. It is worth the cost to turn casual visitors into valued customers. Make a first impression that lasts!
How to Make that Lasting First Impression
Imagine strolling into a store you have never been inside before. As you go inside, what reaffirms the sense that you are in the proper place? What components tell you what you will find and where you are?
Most people search for signs that assist you in confirming where you are or help you to figure it out. The branding should make it clear what kind of store you are in. Lobby signage does all this and more. A good lobby sign will invite customers in, create expectations, and reaffirm your business brand. Professional lobby signage says “Yes, you are in the proper place.” This is especially important when there are many businesses in the location and chances of customers getting lost or frustrated is high.
Lobby Signage Reiterates Your Design and Message
Lobby signage helps your business park look cohesive. It will look less like a loose collection of random businesses and more like a dedicated area to please and serve customers.
Store branding informs customers that the business owners are invested in the customer experience and that they have a professional attitude to business. In addition, signage assists in reinforcing your brand’s message as a whole, shaping how customers see you. Without signage in the lobby that reminds visitors where they are, are they going to recall you later? Keep your business brand in their mind the whole time they are in your office or storefront with a noticeable, well-placed lobby sign. They will be more likely to recall your business name later and more easily refer you to their family and friends.
Strategically placed signage helps send all of the proper messages to customers. They inform, educate, and reinforce. Are you interested in learning more about lobby signs? Would you like to schedule a free consultation? For professional lobby signage that makes an impact, call us or email us now for a free quote Contact the team at North Coast Signs today at 760-536-5454 or info@northcoastsigns.net.
