Product: Directional Sign Package including Wall Signs, Vinyl Graphics, and Acrylic Lettering
Location: San Diego, California
Client: Sam Ash Music Corporation
Recently, our team completed an exterior sign package for the client, Sam Ash Music Corporation in San Diego, California. The job was a success, and when the client was in need of interior signage, they knew who to turn to! The job would include several forms of wayfinding signs ranging from acrylic to vinyl, and a few things in between. We got right to work to help this important client!
Wayfinding signs are imperative, especially in a facility that offers so many options. The photo in the top left corner shows the importance of sharing the difference between similar products. The large wall signs are in place to show the difference between acoustic guitars, hollow-body guitars, and bass guitars. While most people who are shopping for these items will know the difference, some who are knew to the instrument might have a problem. This sign prevents the need of employee assistance, effectively keeping the staff in position! The image below is the acrylic sign stretching over central store area. This sign is effective in welcoming visitors to the store, and gives a litt
le insight into the back story of the company. A win-win!
“Sam Ash is known as “The World’s Favorite Music Store,” but they didn’t arrive at that title overnight. The Sam Ash saga is a classic business story. It encompasses the American dream, retaining the basic concepts of a family-run business even today. From very simple beginnings the company has grown to forty-five music superstores.” – http://samashmusic.com/history/
We got right to work creating these custom signs, and the project was a large one! First were the multitudes of wall signs in various sizes. They were fabricated using black Sintra with slatwall clips on the upper back of the signs for easy installation. The sizes ranged from 10”x 2” (12), 10”x 3” (8), 1’x 4’ (18), 1’x 6’ (7), 2’x 6’ (2), to several 18”x 64” signs. Next were the vinyl signs placed on various doors of the facility. They were done in red and white coloring based on the different areas of mounting. Lastly, we focused on the largest sign. The acrylic black lettering stretching across the middle area of the establishment. This sign featured a custom pattern design, VHB tape, and a silicone adhesive for installation. Speaking of the installation, this one required the use of a 19’ scissor lift rental to be brought in. Talk about a massive undertaking! The entire project was installed before the store opened on Wednesday, November 25th. This was right in time for th
e Grand Opening on Black Friday!
The final project was a complete success, and our team was thrilled with the results, as was the client. With this extensive directional package, the establishment will see the benefits through the ease of navigation for the visitors of their establishment. They will also the benefits in stocking, inventory, and more!
Our team is also happy to help out Sam Ash, and would welcome future sign and graphic installations for their facility. If you think your company could benefit from a similar sign package, contact our sign experts! We will schedule you a free consultation today!
Written by: North Coast Signs – Carlsbad, California
