Kleenway Comprehensive Facility Care is a company specializing in providing complete custodial care and consulting and advisory services to its customers. When this firm needed vinyl graphics in Anaheim to brand a van, a management team representative consulted with our graphic artist to design the look.
City Van Graphics Introduce New Consumers to the Company’s Brand
We worked with the team on the design of a brand-centric display that emphasizes colors, fonts, and logo presentations. In the process, our technicians fabricated custom lettering that features the firm’s name in gray lettering and the niche explanation in the green tones that make the company famous.
On the sides of the van, we installed the lettering in the spots that would consist of windows in passenger models. Because they present as indentations on a commercial van, these areas are ideally suited for the installation of vehicle graphics and lettering. Besides that, they are the most visible in traffic, when these portions of the vans stand out above other vehicles.
On the doors, we placed a repetition of the company’s logo. Doing so is an excellent method for balancing the graphics display. Moreover, it captures passersby’s attention, who will then see the expanded explanation of the firm’s name on the van’s sides.
Going from a Blank Van to a Branding Powerhouse
Before we treated the vehicle, it looked the same as any commercial Ford Transit Connect van in Anaheim. Nondescript, it blended into the traffic. What does your company car currently do? Whether you drive a van, car, or truck, you want the vehicle to stand out.
However, if it only features the primary paint job, it will do nothing to boost brand awareness, name recognition, or niche placement of your business. Therefore, all the time that you spend on the road or at customers’ locations would be wasted for branding purposes.
Conversely, if you opt for a vinyl graphics treatment, you take control of the brand message the consumer sees.
- Brand awareness building. It is vital to introduce the consumer to the firm’s brand if you are looking to enter a new service territory. Doing so can be as simple as featuring your corporate persona on the sides of the vehicle. Take a page from the playbook of Kleenway to accomplish this goal.
- Brand knowledge. When the consumer already knows your name, it is critical to follow up on this understanding with a menu of services that outlines what you do. It builds knowledge in your consumer base and ensures that the customer knows what sets you apart from the competition.
- Brand conversation. For the business that rebrands, there is a need to involve the shopper in a brand conversation that highlights the changes you are making. Because they have far-reaching consequences for your ongoing message, focusing on the recent change is a good idea.
Do You Need Vehicle Vinyl Graphics in Anaheim CA?
How is your vehicle currently engaging the consumer with your brand? If it fails to do so successfully at this time, imagine what would happen if you did have a brand ambassador on the road. Day and night, whether parked or driving, this brand ambassador exposes others to your message. Our graphic artist welcomes your questions; schedule a consultation today!
