Located at 565 Brea Canyon Road, Daxen is an industry leader in Ganoderma products. The company sells food, skin care items, personal care products, and supplements. Under its DXN name, the enterprise embraces the “One World One Market” philosophy. Under this name, it also follows a marketing plan that provides a business opportunity for aspiring individuals. When the company’s corporate offices needed inspiring wall graphics in Walnut CA, the management team contacted our sign shop for assistance.
Daxen Promotes Its Brand with Seven Wall Murals
The wall murals encapsulate the brand message of DXN. Similarly, they display happy consumers using some of the products that the company sells. Another set of wall graphics connects directly with the visitor to the venue. You will notice that all murals feature the corporate name and logo.
In a separate room, we placed a set of die-cut vinyl lettering that spells out the corporate philosophy. It is at the back of the presenter or speaker, which means that the audience cannot help but notice it throughout the presentation. By treating the majority of its wall spaces, the company succeeds in transforming its office space into a compelling brand story.
The Importance of Featuring a Brand Story in Your Space
The brand story is a narrative. It focuses on the emotions it creates in the buyer. In the process, you position your most popular products to be the catalysts for these feelings. The trick to telling a good brand story is the ability to cause the viewer to connect with your brand on an emotional level as well. For a company that looks to independent distributors for its financial success, evoking strong emotions is vital.
You could try to put the brand story into words. However, you would be missing the point. In this case, images – combined with a few words – are the most effective method of communication. Our sign shop can help.
- Corporate symbolism. Your name, logo, and tagline must be clearly visible from most vantage points. While you do not need them on each graphic panel, they should be integral aspects of the display.
- Images of products in use. Because your products are the items that elicit the emotions, consider featuring crisp photos of them. Use vibrant colors with a matte finish to avoid glare. The products feature larger than life, which makes it impossible to overlook them.
- Graphics depicting reactions. A secondary focus must be on the emotions that the products evoke. These are important facets of your brand story. Take a look at the images DXN chose. They are excellent examples of what strong emotions look like. You can almost feel what the individuals in the panels are experiencing.
What Types of Wall Graphics Do You Need?
Are you thinking of adding a brand story to your space? Do you want to evoke strong feelings that propel the consumer to action? We can help. Discuss your plans with our graphic artist. Next, invite our technicians over to take measurements and survey the space you allocate to the project. From there, we can put together a set of sketches that show you what your display would look like.