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Month: April 2010

Banners – The unsung heroes of the signworld

Thu, April 29 2010 - 9:26 PM
Time was - a banner was a cheap way to get a sign when you couldn't afford anything else. All that was available were cut vinyl letters that had simple slogans like "Opening Soon" or "On Sale". While these type of banners still exist, the advent of wide format digital printing has given banners a whole new lease of life. Anyone visiting Vancouver d…

Branding your business (Part 2)

Wed, April 21 2010 - 6:38 PM
Last week I wrote about the importance of consistency in your branding. This week I thought I'd write about my experiences using signs as the core of that branding experience. I met with a client this week who wanted to have a few of his trucks wrapped so that he could advertise his business. He had a great logo but but his business cards and electron…

Branding Your Business

Wed, April 14 2010 - 8:58 PM
Almost every successful business uses some form of advertising.  This may include anything from newspaper advertising, business cards and stationary building to vehicle signage. Does your business provide a consistent image across of its marketing activities? I encourage you to take a look at your company's branding.  Would a client reading your…

Sign Manufacture: Why quality matters

Thu, April 1 2010 - 9:47 PM
Last week I talked about the importance of design so this week I thought I'd touch on the topic of materials and installation. When you price a sign you may find a significant variance in the estimates you receive. Does that mean that the least expensive option is necessarily your best choice? To dig a little deeper, let's look at an example. Su…

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Recent

Why vehicle wraps don’t stand up

Tue, Apr 5 2011 - 9:00 AM
There are many companies offering vehicle wraps these days but some do a better job of it than others. So why are some companies able to provide consistent high qu…

Fleet Wraps l Top 5 Installation Problems

Fri, Mar 25 2011 - 9:00 AM
Clients who understand the importance of fleet wraps also understand the importance of branding. A great outcome is the result of proper execution of every step in…

7 Secrets to an Outstanding Tradeshow Booth

Mon, Jan 31 2011 - 9:00 AM
The snow may be falling in the east but there is a wiff of spring out here in Lotus land. The temperature is into double digits and the sun has actually been out f…

Top 5 reasons to buy a better banner stand

Tue, Jan 11 2011 - 10:00 PM
If you've ever looked into purchasing retractable banner stands you've probably noticed that there is a huge difference in price between the least expensive and most…

Vinyl Banners flex their muscles

Mon, Dec 27 2010 - 11:00 AM
Vinyl banners used to be boring.  Boy have times changed! While you can still get that opening soon banner you've seen for years, today's banners are far more i…

Car Wrap materials – why quality matters

Mon, Dec 20 2010 - 9:26 PM
Clients shopping for a car wrap often find themselves with a lot of questions.  Why is material A better than material B? More importantly, is that cheap price…

These are not your grandfather’s banners

Thu, Dec 2 2010 - 5:37 PM
Those of you who visited Vancouver during the Olympics couldn't help but notice the impressive banners hanging from many of our downtown buildings. The largest of…

4 Great Tips for Indoor Signs

Thu, Dec 2 2010 - 5:22 PM
Here's a new game to try with your kids when you're in a store and they're misbehaving. Play spot the sign. I think you'll be surprised at both the number and d…

Business Signs set the mood for better sales

Thu, Nov 25 2010 - 11:34 PM
Christmas is an important time for many business but do they really do everything they could to build traffic for their stores? Unfortunately for many smaller bu…

Lobby Signs with a difference

Wed, Nov 10 2010 - 8:00 AM
I've dedicated a fair bit of time to lobby signs in my blogs because I think they can be a really meaningful to build your company's image. While there are a huge…

Truck wraps – Design does matter!

Sun, Nov 7 2010 - 8:00 AM
Rocky Point Kayak has been in operation since 2000 and specializes in kayak rentals, lessons and tours. Over the years they have expanded and evolved to become…

5 Tips for great custom business signs

Tue, Nov 2 2010 - 10:28 PM
Do you ever look at at a sign and wonder what the heck they were think when it was designed.   I know I have. I found these pictures in a trade journal recently…
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