Keep your small business in front of the public is via an effective and always-on vehicle wrap, whether it is for a delivery truck, car or pick-up truck. Small business owners, in particular, often find themselves with a tough decision on how to spend limited cash for that perfect venue in which to advertise. Or maybe their building sign is somewhat ineffective except for delivery personnel as their location is in a business park or off the beaten path where possible customers simply do not see their building. This is absolutely true for those who don’t have walk-in businesses or perhaps work from their homes.
How would you solve that kind of a problem? A vehicle, car or truck, wrap is a most effective way to get the message out. Compared to the ongoing and tough to measure cost of monthly advertising or fliers or the like, a vehicle wrap is a one-time INVESTMENT. And one can go a more economical way by utilizing a partial wrap or just use logos, phone numbers, website and a short message on the vehicle.
Do you know how much your business spends on a monthly basis for advertising that may not be all too effective? $100? $250? Could you spend a few or several thousand dollars on a full wrap? Indeed you can, but it is a one-time expense. Weigh that investment against a less effective monthly ad. Depending upon the type of wrap or lettering one chooses for a vehicle with no design involved, a business could easily reach more consumers with views of their mobile on-the-vehicle ad in the course of the same advertising period than in other forms of advertising. And most significantly is the fact that this can be done with a one-time payment good for many years!
Why do I call it an investment? Because part of the value of a wrap is protecting what’s underneath. Do you have vehicles that you lease or wish to sell periodically? The wrap will protect the paint and make the vehicle that much more valuable to return or to sell. Remove the wrap turn-in and voila; it is like a new paint job!
Outfits a truck or a car with something simple like the company name, phone number and website, and the awareness factor for the company just went way up with each sortie on the road. Adding a tagline or photo of just what your business is about and now you have an even more effective ad. Include eye-catching graphics or color, and you have yourself an outstanding ad.
We had the enjoyable experience to work with RoofRoof, a local roofing company, to help rejuvenate of their fleet of trucks. RoofRoof locally was Findlay Roofing and some trucks reflected that, but the company wanted to get focus and put out a clear message on just who the company is and what it is they do. An unforgettable logo, the color of the trucks, the multiple certifications and their tailgate message that they have replaced more than 50,000 roofs solidly hit home.
The current vinyl had been on these work hard trucks for about 7 years. The sides were not in too tough a condition, but the vinyl on the hoods of the trucks was cracked and in terrible shape.
And at this point, I’d like to point out that even the best suppliers of vinyl won’t warranty even the very best vinyl products beyond a 3-year period on the hood or roof of a vehicle – especially in our South Carolina sunshine. You don’t have to use the best vinyl and you don’t have to cover the vehicle entirely, but when considering the time it will be on a vehicle and wanting to keep it looking good for a long time it is worth the comparatively small extra cost. Figuring a wrap life of 7 to 8 years or less is a good benchmark, at least for current vinyl products out there. Taking care of the product is the other issue (just like keeping the paint looking good, frequent and proper washing helps. Power washing is NOT a good thing for a wrap or automotive paint. )
There are numerous reasons to wrap or partially wrap or simply do some lettering on commercial vehicles; this fast growing effective area is evidenced on a daily basis by the numerous delivery, service, sales or other vehicles that we see in their vinyl glory.
Think about it, imagine it, and then call us. We will walk you through the process and help you decide what is right for you.
