Getting started in a new business is tough. Besides all of the headaches around financing, hiring, payroll, rent and the rest of the tasks, there is the need for marketing the business without busting the bank.
One more thing to think about.
But there is a solution.
Is there a business plan and theme to convey to the customer base? Are the signs and related items in coordination with that theme? Will there be a physical location, and if so, will it be accessible to the public and customers?
Here is a suggestion.
Sit down with the sign supplier, like Liberty Signs. We can help you with what is needed to get started. Think of bundling the needs for signage in one neat package. If it is a walk-in location, perhaps there are needs beyond the obvious storefront or office front sign. How about window etching or window signs besides those on a post or the building itself? Ever think about how an entryway logo mat can be utilized as signage? There are a number of areas to consider for effective sign placement:
- Floor logo mats
- Front door or window glass
- Exterior decorative post or monument signs
- Exterior building face or projecting signs
- Exterior wall murals
- Banners
If the business is located inside of a mall or office building, then other locations can serve as “signposts”:
- Projecting wall signs
- Window signs
- Portable signs
- Pop-up displays
- Floor mats
- Wall graphics
But one of the very best ways to advertise a new business is to move the sign around to the potential customers or clients rather than wait for them to go by the site. It is one of the most popular and effective ways to get the message out and that is using vehicle graphics. The entire vehicle need not be wrapped up in vinyl, but some really imaginative full wraps are on the road and spectacular to boot. If just starting out and wishing to adhere to a more conservative budget, partial wraps or signage can be created to cover parts of a vehicle. The truck tailgate or the side doors of a car are great spots for getting the message out.
