We all know that signage, whether it be an exterior or interior sign, is important for your business. But too many times I’ve been driving around and have seen outdated signs that are old, cracked, burnt out, or just plain ugly. Other times I have seen a business’s signage and have immediately known that they weren’t intentional on the positioning, design, or location of their business’s most important piece of advertising.
To help me explain this point, I want to share with you some information on how signs can affect a business:
Drawing Attention
According to The Small Business Connect website, some studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. That means signage can help you capture a lot of new business!
Brand Reinforcement
Repetition turns into business. That’s why having consistency throughout all of your forms of advertisement, including your signage, will make you memorable. As a result, even if someone driving by your business doesn’t have a need for your service right at that moment, they will think of you first after having your sign show up in their line of sight time and time again.
Promotional Purposes
Signs don’t just have to be there to let people know your business is there. Signs can also exist to show off what your business has done or is doing! You can have a sign created to promote a special sale you have going on, a limited time service, or to showcase an award.
Safety & Convenience
If your operation is located at a large facility or difficult to find, strategically placed signage can add to the convenience factor by easily directing people to where they need to be. That will cut down on confusion, making customers more likely to do business with you if they didn’t have to work too hard to get to your front door. Signs can also help your customers avoid such hazards as a wet floor or tripping hazards.
As you can see, signs serve many purposes to help your business run more efficiently, add convenience for your customers, and to get you noticed. To read the full article, written by Chris Joseph with Demand Media, click here. If you have a signage need at your business, contact Impression Signs and Graphics today. We can design a beautiful, intentional sign for you that will get you noticed and get you more business!
