Are you about to embark on a signage project? Try to avoid the following mistakes.
When people opt for business signage, they think only about its design and placement. However, when it comes to business signage, there are several things to keep in mind. Failing to keep all the requirements in mind can make your signage appear unprofessional and ineffective. A failed signage project means that your efforts and investment will be in vain. In the upcoming paragraphs, we will talk about signage mistakes you should avoid when initiating a signage project.
So, let’s begin.
Don’t Skip Out On Planning
When you are working with a sign manufacturing company in San Diego, CA, you can’t afford to skimp on planning. Your signage plan should be broken down into the following areas.
- Budget
- Ideas
- Objectives
- Design
- Installation details
By evaluating all of the specifications, you will minimize the likelihood of rash decision making, which can put your signage project in jeopardy.
Don’t Hide the Signs
As discussed above, planning is crucial for the success of your signage project. When planning for your signage project, one of the major considerations to keep in mind is placement and location of your signs. Some people tend to avoid this and end up placing their signs behind trees and other obstructions, thus hiding them from the general public. When placing your signs, make sure to choose a spot that is visible and lacks obstructions that serve as barriers between the signs and your potential customers.
Don’t Mess Up the Contrast
There are several mistakes people make when designing their business signs. One such mistake is using light-colored fonts on light backgrounds. Such mistakes put an end to the contrast, which minimizes the readability of your business signs. A sign that is hard to read won’t attract too many eyes. People, after hovering over your sign for some time, will bounce when they fail to read it. A sign that is hard to read is like a liability that doesn’t do you any good.
Your Signs Shouldn’t Mimic a Business Card
Having a well-designed business card is definitely beneficial for your company and it enhances your credibility. However, a business sign that appears to be a rip-off of your business card isn’t as beneficial, and in fact, is a major turn off for the customers. Now, there are some pretty decent business cards out there, but that doesn’t mean you use their design for your business signage, so take heed. Using your business card design for your business sign will show that you lack creativity, and you don’t want that.
These were some of the most common mistakes to avoid when initiating a signage project. Make sure you seek guidance from a reputable sign manufacturing company in San Diego, CA.
