Looking to invest in business signage? Make sure you choose the right type of signage for your business.
When you discuss business signage, there’s an overwhelming variety. You have a myriad of indoor and outdoor signage options for industrial and commercial offices, stores, and even vehicles. Since different signage options work best for different business types, choosing an option that suits your case can be a challenging task. To help you out, we’ve compiled a list of the different types of signs that facilitate business growth:
Wayfinding Signs
Also known as directional signs, wayfinding signs are designed to help people find specific businesses in an office building or important rooms within a business facility. They can also be used to guide people to specific departments or parking areas in businesses, educational, and government institutions. If your business is located too far from the main road, you can utilize wayfinding signs that direct people to your office or store.
Illuminated Signs
If your business operates at nighttime, illuminated signs are an ideal option for you. These are glowing signs that use electricity to generate lighting. They not only make your signs highly noticeable to drivers and pedestrians but also make your store stands out from the rest. They only need to be lit during the night and will do their job during the day without illumination.
Monument Signs
These are freestanding signs that have a solid base of landscape construction material, like brick, textured concrete, stonework, textured wood, or stucco, carrying the primary structure of the sign. Instead of being mounted on a pole or a wall, these are permanently affixed to the ground at its base.
If your business facility is situated in a place that it’s not immediately visible and can be easily missed by passersby, monument signs are a great solution for you. They will encourage drivers to stop by, increase your foot traffic, and improve the chances of impulse buying.
Pylon Signs
These are single or double-sided tall, freestanding structures supported by one or two poles. They are made from steel or aluminum frames and can be illuminated using fluorescent lamps or LED. Pylon signs are commonly used for gas stations, hotels, restaurants located along highways. Using this sign means the drivers won’t miss your business, regardless of their speed.
Window Graphics
Window graphics allow you to utilize your store’s glass windows and doors for branding purposes. Well-designed window graphics go a long way to draw customer attention as they pass by your store. You can display your business name along with the brand logo, and even advertise your products and services.
Vehicle Signs
A vehicle wrap is a unique type of signage that allows you to advertise on the go. Wrapped around vehicles, these vinyl graphics serve as moving billboards. Apply a well-designed, eye-catching vehicle wrap on your business fleet and it will build awareness of your brand wherever it goes.
If you’re targeting the local market, these are perfect for you.
Now that you’re aware of some of the common signs and their applications, you should be in a better position to make a decision for your business.
For high-quality business signage, connect with Lighthouse Sign Co. today.
