Are you looking to improve your retail store’s shopping experience? Study the different types of retail signs that can help you achieve that goal.
Every aspect of a retail store is planned with the customer in mind. Just as the facility should be easy to navigate, it must also leverage the best retail signs to deliver a rich shopping experience to customers. It’s also true that the primary goal of most advertising strategies is to drive impulse buying, which is usually the main source of profits in retail. But this is often overdone, causing customers to lose interest and trust in the brand.
Let’s explore the different types of retail signs designed by a local sign installer:
Storefront Signs
No matter how engaging and effective your indoor retail signs are, it won’t matter if potential customers don’t enter your store. Storefront signs such as illuminated 3D channel letters make that critical first impression on potential customers. To ensure that they continue to draw in customers, retailers invest more in these exterior signs than any other signage type.
However, when you consider a storefront sign, make sure that it’s clearly visible to as many pedestrians and drivers as possible. Pay attention to branding to facilitate top-of-the-mind recall and leverage unique strategies like awnings, illumination, etc., to stand out from the rest of the stores.
Informational Signs
The next valuable type of retail sign is informational signs. In the retail context, these are used to communicate discounts, membership cards, special sales, and more. You may simply place it by the cash counter, tag it on products, or hang it on store walls.
However, be sure to add a powerful call-to-action when using informational signs.
Directional Signs
Directional signs are designed to facilitate navigation. If you own a large superstore, it may not be feasible to position a staff member at every shelf so visitors can ask where to go. As the name suggests, directional signs use arrows and words to tell people where specific areas in the facility can be found. Make sure these are installed at a high position and are simple enough to tell people what they need to know in a split-second.
Digital Signs
An easy way to capture the attention of the modern customer is to tap into technology. This involves leveraging digital signage to communicate your brand message, showcase new products, ensure safety, and provide other information in real-time. What’s unique about these signs is that you can update the displays and information whenever you like. You may also any type of content to engage people.
ADA Signs
Finally, don’t ignore ADA signs, which are designed to provide accessibility to disabled shoppers and ensure everyone’s safety. They can improve the visitor experience and help you stay compliant with the Americans with Disabilities Act (ADA) law. These signs make customers and employees feel valued, so they choose you when it comes to making a purchase decision.
Now that you’re familiar with the different types of retail signs choose which ones should work best for your specific case.
For highly effective retail signs, connect with Lighthouse Sign Company at your earliest!
