Wondering whether you should invest in lighted signage for your business or not? Here are some compelling benefits of custom illuminated signs that will help you make the right decision!
When you’re passing through a new town in the middle of the night, what is the one thing that stands out the most? Surely, it has to be the huge neon or channel letter signs plastered outside the local businesses and retail shops! That’s the power of illuminated signs. They are quite hard to miss.
A well-crafted illuminated sign can not only help your business stand out, but it can also leave a positive and memorable impression on the minds of potential customers. This is why you must strive to invest in a high-quality bespoke illuminated business sign.
However, if you still need more convincing about the effectiveness of an illuminated sign, then take a look at these compelling benefits of using illuminated signs for your business:
They Are Visible 24/7
24/7 illumination and visibility are inarguably the best parts of using illuminated signs. If your business sign is not well-lit, then you might lose out on potential business because customers might fail to spot your storefront. Even when your business is closed, a lighted sign will continue to boost your brand exposure. Potential customers who pass by your business will notice your sign at all hours, which means that a lighted sign will continue to bring in business around the clock.
They Are Low Maintenance and Cost-Effective
Contrary to popular belief, illuminated signs don’t require a lot of maintenance. This is because these signs are crafted with high-quality, durable materials that can withstand years of outdoor exposure and usage. Moreover, the ROI of illuminated signs always exceeds the upfront costs. A well-crafted lighted sign will quickly become the showstopper for your business and help boost your brand image.
They Are Highly Customizable
Lighted signs are quite versatile and you can customize them in all sorts of shapes, colors, sizes, and materials. You can even choose different types of illuminated signs, such as channel letters, LED signs, aluminum lighted signs, and neon signs.
Moreover, you can also choose from different mounting options for these signs. You can opt for a flush-mounted sign that is essentially mounted flush to the building. You can also opt for a raceway mount in which the sign is affixed to a metal box that holds the electric mechanism of the sign.
You can also opt for various lighting options. You can choose backlit or halo-lit signs, in which the signs are lighted from behind, with the light creating a magical halo effect. You can also opt for open-faced signs in which the lights are fitted inside the sign and the sign has an open face. Another option is front-lit signs that have a translucent face so that the light can shine through them.
They Can Become the Symbol of Your Brand
Due to the versatile and elegant nature of illuminated signs, they can quickly become your go-to symbol and can take your brand to the next level. You can invest in a well-crafted lighted sign to highlight your brand in a positive light and even introduce new brand colors or a new logo. You can use your illuminated sign to convey whatever positive trait you want people to signify with your brand.