Do you need a moving billboard to advertise your brand? Leverage vehicle graphics from a local sign company.
Whether you’re a startup or an established organization, building brand awareness and recognition are key business success goals. This is where vehicle graphics have an incredible role to play.
Vehicle graphics are wraps applied on a business fleet that serve as mobile billboards for your brand. If you’re primarily targeting the local community and wish to get your business name out there, custom vehicle graphics are a perfect solution for you. Here are some of the reasons to use vehicle graphics:
High Impressions
Generating impressions is the first step to developing a wide customer base. When it comes to boosting impressions, vehicle wraps won’t disappoint you. According to the Outdoor Advertising Association of America, Vehicle wraps generate between 30,000 and 70,000 impressions on a daily basis, depending on the location and mobility of your vehicles.
Best to Target Local Audience
While online marketing may help you get an enormous number of impressions, you won’t still have full control over who views your content. One of the most compelling reasons to use vehicle graphics is to help you reach local audiences better than any other advertising solution. All you need to do is keep your business fleet running in the locality or area where your customers will most likely be found.
You may even park your branded vehicle in a populated area of your town. As long as the graphics are designed well, they’ll continue to grab attention as long as they’re parked there.
Non-Aggressive Adverting
Another great feature of vehicle wraps is that they won’t force the ads on people. Viewers often respond negatively to ads that follow the ‘in-your-face’ approach because they feel distracted. Vehicle wraps don’t need to do much to grab attention. Given that they’re vibrant and well-designed, they’ll automatically attract eyes and make a lasting impression on people.
Affordable Advertising Solution
Despite being highly impactful, vehicle wraps remain one of the cheapest forms of advertising. According to the Outdoor Advertising Association of America, the cost per thousand impressions (CPM) of a vehicle graphic is $0.77. This means you can reach massive audiences at a much lower cost than with other advertising mediums.
On top of that, vehicle wraps require minimal maintenance, which means the only real cost is the upfront price you pay for getting them designed and installed. Their long lifespan means you should be able to make the most out of them and generate the maximum ROI.
Contact Your Local Sign Company
These were some of the reasons for using vehicle wraps on your business fleet. To reap these benefits, you’ll need to find an experienced sign company in your locality. With an overwhelming number of signage companies, it can be difficult to make a decision.
For custom vehicle wraps optimized for best results, contact Lighthouse Sign Company today!
