When McKinney & Larsen Accountants underwent a rebranding, the business needed to make significant changes to the signage already in use. The firm’s management team connected with Superior Signs and Graphics to discuss a comprehensive signage suite update with new interior and exterior signs in La Habra CA.
Advertising a New Name with Brand-Centric Sign Changes
We worked with the team to define the colors and font selection for the new name. Moreover, our graphic artist ensured the proper spacing of the individual sign elements. As a result, the new signs do an excellent job of representing what the accounting firm stands for.
- Building sign. Because the company already owned a lightbox cabinet, all our technicians needed to manufacture was a translucent exterior sign face. It features the new name presentation and the niche differentiation that sets this accounting firm apart from others. After dark, it lights up and attracts prospective customers while assisting current ones with wayfinding.
- Door placards. The office nameplates repeat the company’s name and logo in its standard colors. It spells out the name of each occupant, which helps the customer adjust their brand understanding.
- Lobby sign. The lobby sign is a bona fide work of art. Our technicians began its production with acrylic style elements that we painted in the firm’s colors. Next, we added smaller lettering to identify the niche with brushed metal faces. It mirrors the new logo representation by overlaying a white ampersand symbol on the left part of the lobby sign.
This sign combination now assists the customer in adjusting their brand awareness and helps with developing name recognition.
Roll out a New Brand Presentation with a Targeted Sign Upgrade
Rebranding sounds like a huge undertaking. It might even make you consider staying with an outdated brand look. However, our sign company can help make the process easy on the budget and schedule. For starters, our specialists will meet with you to discuss what your goal is for the procedure.
Are you looking to expand your market reach? Maybe you are trying to include a new customer base. In other cases, companies are changing their names or even the products that they represent. In these cases, rebranding is critical. We help you narrow down the details of the process. From there, we offer you input on color changes, font adjustments, and spacing suggestions.
If you have already worked with an advertising agency that has developed the specs, we can translate these blueprints into attractive signs. Most importantly, we help you consider the best material and display options that let you save money, which allows you to change multiple signs right away.
Here is How to Buy Interior and Exterior Signs in Orange County CA
Superior Signs and Graphics works with members of the business communities in and around Orange County and Los Angeles County. We offer a comprehensive experience to our clients, which takes them from project inception to final installation and subsequent cleanup. That said, we also gladly assist you with production or installations only. Contact us today to discuss your rebranding project!