The Law Offices of Savin & Bursk operate two separate locations. We received a call from the office manager at the Encino venue. After discussing the company’s needs for interior signs and graphics in Orange County CA, our team went to work on a lobby signage project with a twist.
Branding a Law Firm with a Signage Suite
For this client, we put together three separate signage solutions. It is important to note that the firm has a unique logo sign that features a gavel cut between the “S” and “B,” which is a distinctive branding method. Our team constructed three different versions of the sign for the formation of brand awareness among clients and visitors to the office.
- Lobby sign. Technicians started with half-inch-thick, black sign foam letters. We clad them with brushed metal facings. Next, the team mounted these letters to a black aluminum composite panel. It attaches to the wall with brushed aluminum standoffs.
- Adapted lobby sign for the conference room wall. As you come into the conference room, you notice a focal wall. It was ideally suited for artwork. To boost brand awareness, our team manufactured and installed a five-foot-tall black foam shield that we beautified with brushed metal accents. It repeats the logo presentation you recognize from the lobby sign.
- Privacy graphics for the conference room glass doors. To provide privacy during conference room usage, our graphic artist designed etched glass graphics for the double doors. They cover the middle third of the glass and display the company’s logo presentation etched out of frosted vinyl.
How the Repetition of a Logo Presentation Supports Brand Awareness
Your company’s brand persona is an integral aspect of a successful business model. Clients associate particular characteristics with the brand symbol. In the case of the law firm, the implications of justice, fairness, and the commitment to achieve both are clear.
However, the problem arises when there is not enough brand exposure. In an office setting, you may only have print ads and interior signage to work with. How do you maximize the display of brand symbols to create the right atmosphere for doing business? While placing an identical lobby sign on every wall surface is not a good option, there are other choices.
Take a page from the playbook of the Law Offices of Savin & Bursk, and present your logo across multiple media. In this case, they are window graphics and wall signs. However, notice that the logo presentation is not identical in all instances. The wall displays vary in design and size, which breaks up the monotony of an otherwise repetitious display.
You can achieve the same at your location. In addition to wall signs and window graphics, consider the installation of wall murals, imprinted acrylic wall panels that combine artistry with brand messages, and floor graphics. Other options include tabletop banner stands, ceiling-mounted banners, and branded throws. In short, you have multiple options open to you.
Select the Right Interior Signs and Graphics in Orange County CA
If this broad range of signage solutions sounds confusing, do not worry. The experts at Superior Signs and Graphics can help. We serve the business communities in and around Orange and Los Angeles County. Call us today to learn more!
