In the financial sector, signage has the power to make or break your reputation. You can be the most talented CPA or financial advisor on the block; if your signage does not explicitly express this sentiment, there is a good chance that would-be clients keep walking. When ordering signs and graphics for CPA firms in Orange County, CA, we recommend the one-two punch. Case in point is the firm of Holder & Zimmerman.
Competing with Signage
This group of professionals is competing with an onsite business that is in the same niche. Standing out is possible when you communicate with the right signage.
- Acrylic dimensional letters. These letters install flush to the wall of the building. They highlight the company’s name and separate its niche explanation with a straight line in a different color. This is a no frills look that inspires confidence in the client who is in need of serious help with a financial matter.
- Monument sign lettering. A monument sign for the professional building was already in place. What the accountants needed was an impressive lettering display. When you look closely at the setup, you notice that it mimics the look of the building signage and acts as a complete visual counterpoint to the competitor’s display.
- Window and door graphics/lettering. Once again, this group of professionals sought to differentiate itself visually from the competition by having the other side of the door treated with its name and logo. Because the display is so different from the one chosen by the competition, it succeeds in catching the eye without necessarily using the largest letter size.
Understanding the One-two Signage Punch
We have frequently talked about the importance of the one-two signage punch. The success of this strategy rests on the understanding that successful advertising requires repetition. While a client may be able to take in a branding message via a building sign, this same consumer may not feel the call to action until the message is reinforced with a window poster or similar signage solution. There are plenty of repetitive signage strategies that are possible.
Discover the right choice for your venue based on three simple questions.
- What types of signs are your nearest competitors using? When you do business in an office building with other CPAs or niche professionals, it pays to investigate their markers and then plan your strategy accordingly. Match what is already out there, and then one-up the competitor. Add a signage product that the other company has not installed.
- How can you use the façade to your advantage? Some surfaces are made for certain marketing products. If you are fortunate enough to have large windowpanes, it makes sense to use window graphics or posters in addition to your other signage options.
- Do you operate a retail or service establishment? Retailer signage frequently changes, which affects the choice of products. Banners, window graphics, and lettering are all examples of excellent sign solutions. Service establishments usually do not change their offerings too frequently. This makes a window perf or wall graphics package a good investment.
Contact us today to learn more about the right signs and graphics for CPA firms in Orange County, CA, or for any other type of company that does business in the OC.
