Innovative Litigation and iNSERViO3 have rebranded to become Array. In the past, our sign shop has done quite a bit of work for this client. Initially, we designed, produced, and installed etched and frosted glass graphics. Next, we tackled the lobby logo and directional signs. Now, the management team invited us to come back and assist with their rebranding in Irvine CA.
Multiple Signage Products Create a Successful Rebranding Setup in Orange County
After receiving the new specs, our graphic artist created computerized versions of the file that we can work with. For example, when you look closely, you will notice that we were able to add white Array logos over the etched glass graphics that we did earlier. It allowed us to save the client money and speed the project along.
Besides that, our technicians undertook the tasks of painstakingly removing some graphics on the existing brushed aluminum logo sign, which then enabled them to add an elegant topper featuring stylish translucent graphics. Once again, this solution was in the client’s best interest because the signage itself was still new and in excellent shape.
Next, we replaced the front door decals and added four new logo mats to take advantage of the floor marketing and branding opportunities. Another marketing and branding option was the design of graphics for drink coolers that the client keeps in the cafeteria for customer use. Some of them display on poster board while others feature vinyl overlays for box cabinets on lighted cases.
The client loved the new look and savings so much that the management team has invited us back to complete the rebranding with new exterior signage as well as some new banners for their existing banner stands.
Do Not Miss Any Opportunity to Underscore Your New Branding
It is fair to say that rebranding is a time-consuming process. Because it involves all aspects of your operation, it is essential that you find ways of making the new name, logo design, or color presentation work for you. While some businesses only make minor changes – examples include small font or color tweaks – others make significant alterations to their corporate identities.
Our sign shop can assist you with planning the project, budgeting for it, and ensuring that you take advantage of any branding opportunities at your location. For example, Array did a fantastic job of discovering and taking advantage of branding options. What could you do at your site to boost an updated brand awareness building?
Working with the Experts on New Signs and Graphics in Orange County CA
Consider your ADA-compliant signage. Could you add new overlays that underscore changes to your company’s name or logo? Maybe you could update the look of ceiling-mounted banners or brand-centric acrylic prints. Some clients have had excellent success with the addition of wall graphics or murals that emphasize or introduce the rebranding.
No matter what display combination you choose, our team can help with any aspects of rebranding. We gladly handle the project management to make the process easier on your management team. Contact us today to get the ball rolling!