Orange County is famous for its sudden love of the food truck. Phone apps make it easy for restaurants to communicate their whereabouts to hungry fans who then do not mind driving a bit for tasty morsels. Not surprisingly, food truck wraps and graphics for Orange County businesses are a necessity. After all, standing out from the parked multitude of trucks is the way to attract a hungry lunch crowd with dollars in its pockets.
Louks Greek is one such catering business. Bringing Greek food to customers in Los Angeles and Orange counties, the company communicates its parking schedule online. Yet when it came time to stand out from the crowd with the truck, Louks Greek contacted Superior Signs and Graphics. The well-designed van had all the amenities a food business on the road required; unfortunately, it was plain white and boring looking.
We changed the van’s look. Now, it is fire engine red. White print identifies Louks Greek foods and offers the website address as well as the business phone number. This information is available on the sides as well as on the back. The display of the logo and its rendition of dark red on red clearly brand the vehicle. Yet the owners of Louks Greek were not satisfied with just an eye-catching collection of graphics.
They also had us print menu boards. One displays the tasty offerings in bright colors. A secondary printed menu names the delicacies and offers the prices so that it is easy to read even for customers standing a little further back in line. Adding the business’s name and logo continues the mission of branding the food truck.
Catering food truck wraps and graphics for Orange County businesses have the power to help establish a new business and foster name recognition for one that has already established itself. Since competition in this niche is fierce, the ability to pick out a truck from a large group of competitors is a must. Some professionals have chosen to go with bold colors. Louks Greek is one example. Yet you have other choices, too.
For example, if you like to use an eclectic graphics setup, you can choose a multi-colored truck wrap with window perfs. Conversely, you may opt for a collection of decals and graphics that support the typeface, which identifies the name of your catering truck company and any contact information you wish to offer. Since plenty of these businesses operate via social media, it can be quite beneficial to add a Twitter handle or a Facebook page name.
The addition of a custom printed menu is an ingenious method of getting customers in the mood for your food offerings. The professionally done photos beautifully print onto vinyl and can be added as graphics and decals to your truck or van. Adding the printed menu with the prices takes the guesswork out of paying for most customers. Even if you do not think that you have the space to add a menu, consider placing it under a foldout flap so that you can brand with the vehicle while driving but offer customer information when parked and open for business.
Of course it’s also nice when we get a customer testimonial like this one from the owners of Louks Greek “We just finished getting our Louks Greek truck wrapped. I highly recommend Scott and Mark over at Superior Signs & Graphics. Very professional, prompt, and easy to work with.”
If all of these choices are confusing, do not worry. Our friendly graphic artists look forward to an opportunity to discuss your truck lettering needs with you. We sketch the proposed setup and start work when you are happy with the results. Contact us today for a free quote!