Do you want to create a reception area that truly represents your company and its image?
Consider opting for lobby signs. Here’s what you need to know about them.
Choosing the right marketing strategy from the myriad of available options requires careful analysis. Since it’s a long-term investment, you want to ensure that the style, design, and aesthetic really go well with your brand’s image. First impressions are known to have a lasting effect when it comes to branding. Once you get the initial introduction right, connecting with your customer becomes ten times easier, which is why marketing experts recommend installing lobby signs.
What are Lobby Signs?
Signage installed in the lobby or the reception area of your business is termed as ‘lobby signs.’ They are an excellent way to adorn plain, bland walls and create a welcoming environment for incoming clients. Well thought out and strategically placed lobby designs invite customers, make them feel comfortable and introduce your brand without saying a word. Quality customized lobby signage is the perfect tool to let first-time guests know who you are, what you do, and what your brand stands for.
Types of Lobby Signs
To get your initial introduction right, it is vital to use strategically designed lobby signs that depict your brand’s true image and its motto.
Acrylic – Bold, crisp and glossy acrylic letters are the most common options as they are available in multiple colors and can be painted or printed to fit your lobby’s theme. Acrylic letter signs can be directly mounted, free-standing or hanging, depending on the type of effect you want. They are three-dimensional and stand out from the surface they are mounted on. Such signs are perfect for a creative, fun-looking lobby.
Metal – Aluminum is typically used to make letters that can be molded to match the font of other marketing materials a company has. They are mostly utilized by law firms, insurance companies and medical offices to give their lobby a very professional and sleek look. Although slightly expensive, metal signs are a one-time investment as they last a long time. Using laminated metal signs is a good option for companies on a budget because they give a similar appearance and cost half the price.
LED – Perhaps the most innovative of all types of lobby signs, LED signs are used by brands who want to depict an image of elegance and class. Such signs have LED strips embedded on the interior of each letter to give a back-lit or halo effect, making the sign more visible, impactful and memorable.
Lobby Plaques – Constructed on acrylic or frosted background for a more opaque effect, plaques are used by companies who want to introduce graphics and logos alongside letters to their lobby. Multiple patterns and images can be printed on vinyl or dimensional, or both to add an interactive and fun element to your reception. Once designed, the plaques are mounted on the wall with screws, making them easily removable, transportable and less damaging to the wall.
Why Get Lobby Signs?
It is difficult to create a warm and welcoming atmosphere with boring and empty walls for your clients. Lobby signs spark the interest of your clients almost immediately. They give you the opportunity to create a positive first impact in the minds of your customers by displaying brand values, motto and objectives. You can also utilize them to present the multi-faceted aspect of your business, displaying the multiple products and services you offer. If your office has multiple rooms and areas, lobby signs can be used to provide direction and guide incoming visitors toward their destinations.
Grasp the attention of your clients by letting Seattle SignCo design intriguing lobby signs for your company!
If you’re on the hunt for a reputable company that can help design, construct and install lobby signs for your business, Seattle SignCo is at your service. We have professionals with years of experience in comprehending a brand’s requirements and creating signs that appeal to their target audience. You can trust us to adorn your reception with unique signage.
