Sceptical about installing signage for your business?
Here are the many varieties of custom-made designs you can choose from.
Business owners are aware that the key to recognition lies in effective marketing. Whether your company is established or starting out, it is vital to ensure that you avidly spread the word about your products and services to sustain business. Only when people are aware of the uniqueness of your services will they select your brand from the myriad others available in the market.
Although old-schooled, signs have proven to be one of the best ways to grasp and hold customer attraction. A study by the Signage Research and Education Foundation found that businesses with well-designed signs can see a 5-15% increase in sales. This is because signs help customers find your business, remember your business, and make impulse purchases.
Types of Signage
Nowadays, companies have endless options when it comes to choosing and designing signage for their brand. Modern-day signage industry offers customization, multiple fonts, styles, colours and designs, ensuring your sign perfectly depicts your brand. If you’re starting out, here’s what you need to know about the multiple varieties of indoor signage.
Wayfinding Signs
A study by the Signage Research and Education Foundation found that businesses with well-designed signs can see a 5-15% increase in sales. This is because signs help customers find your business, remember your business, and make impulse purchases. There are three styles of wayfinding signs
- Identification signs identify the name and logo of the business.
- Directional signs show the way to specific locations within the building or complex.
- Informational signs provide general information about the facilities and services available.
Lobby Signs
Lobby signs are generally used to identify a business or professional office in a building. They can be made from various materials, including metal, glass, acrylic, or wood, and can be lit from behind or have lights mounted on them. Many lobby signs also incorporate the company logo, tagline and mission into the design, ensuring a lasting image is created in the minds of potential customers.
Banners & Posters
Banners are typically placed in high-traffic areas like storefronts or busy intersections, while posters are usually hung in more strategic locations like inside stores or near public transportation hubs. Both marketing materials can be highly effective in promoting a business, product, or service.
They are used to communicate various messages, including special promotions, sales, or events. They can also be used to raise awareness about a new business or product launch. In addition, banners and posters can be used as part of a larger marketing campaign to generate interest and drive traffic to a website or brick-and-mortar location.
Digital Displays
Digital Displays and LEDs are perhaps the most versatile and long-lasting of all signage options, which can be manipulated to look however one desires. They can include graphics, dynamic images, and even full-fledged videos to display text and other relevant business information. You’ll find such displays in public places, stores, restaurants and airports. They are attractive, attention-grabbing and provide round-the-clock marketing.
Wall & Floor Graphics
Wall and floor graphics are essentially large stickers that can be applied to walls and floors. They are a great way to add some extra personality to a space and can be used for everything from advertisements to simply adding a decorative element to the space.
Allow Seattle SignCo to upgrade your business space with custom, unique signage!
If you reside in the Redmond area and are searching for reliable signage companies, feel free to reach us at Seattle SignCo. Our professionals have years of experience designing and installing innovative signs that create a lasting brand image in consumers’ minds.
