Are you looking to elevate your marketing game and make your brand stand out from the rest?
LED-lit channel letters are the way to go! Here’s why you should invest in this type of signage.
If you think about it, there lies a strong correlation between the growth of your business and its reputation. The more customers trust your brand and find it credible, the more likely they are to pick your product or service from the many in the market. Establishing such customer loyalty requires time and effort. Your brand needs to take the initiative and communicate how it stands out from its competitors; what better way to do so than marketing? Unique and creative marketing strategies are key to increasing engagement and boosting sales. A simple trick to do so is by investing in LED channel letter signs.
What Are LED Channel Letter Signs?
It is a modern take on your traditional signage, featuring three-dimensional graphics with individual letters separated from each other for a sleek and illuminated effect. Alphabets, numbers, punctuation, or symbols, each character is made of robust materials like aluminum sheeting and acrylic to ensure the sign’s long-term appearance and use. The depth, size, font, and color of each character extruding from the mounting surface are customizable per your brand’s requirements.
To take it up a notch, design companies now adorn channel letters with bright colored LED strips to enhance the sign’s appeal and increase its visibility. LED-lit channel letter signs remain prominently visible from a distance during the day and night, ensuring round-the-clock advertisement.
Why Get Custom LED Channel Letter Signs?
One cannot overstate the role of branding in establishing a healthy brand image. Branding is the practice of giving your company a defining look or style that subconsciously creates a place in the mind of customer’s helping them connect with the brand on a deeper level. Through customized LED channel letters, the possibilities of making exceptional and innovative signage are endless. Multiple aspects, including the font and size of letters, to the color of LED strips and style of illumination, there is much that you can alter to construct a sign that fits the aesthetic and theme of your brand. There are two types of LED styles you can choose from:
✔ Front-lit channel letters – Designs made from an acrylic base with aluminum returns, backs and trim caps. The presence of LED modules hidden on the interior of each individual letter illuminates the sign.
✔ Halo-lit channel letters – ideal for businesses that want a softer image. With a metal base and aluminum returns, each letter is mounted at 1.5 inches or greater separation from the building to help it stand out from the surrounding architecture. LED strips placed behind each letter give it a stunning halo effect that engulfs the perimeter of each element.
They are cost-friendly. LED channel letter signs are a one-time investment for 24/7 marketing. Made from durable and lightfast materials with energy-efficient LED technology, these signs can last for multiple years. Rain, snow, storms and high winds channel letter signs can withstand extreme weather conditions; they are rustproof and barely require any maintenance.
Unlike neon signs which utilize halogens that are extremely bad for the environment, LED lighting is eco-friendly, and made from 100% recyclable and reusable material, thus leaving a low-carbon footprint. While neon lights take weeks to mend, repairs on LED lights are possible almost immediately, ensuring that your shop or building is always lit up and presented well.
Let Seattle SignCo help you develop a unique brand aesthetic!
If you are searching for a reputable and reliable company to design, construct and install LED channel letter signage on the exterior of your business; Seattle SignCo is at your service. We have professionals who have mastered the art of developing signs that represent the brand’s true image and help it make a lasting first impression.
