Are you still wondering which outdoor sign is suitable for your company? Here are the many options you can choose from. The most challenging yet somewhat exciting aspect of business ownership is marketing. Every brand, whether fully established or just starting out, needs to get their name out there and make people aware of the unique services or products you offer. While there are multiple marketing strategies today, one technique that has withstood the test of time and guarantees customer attraction is signage. Whether on the interior or exterior of your space, signs are the ultimate advertising option, providing your business with round-the-clock marketing. Types of Outdoor Signs Nowadays, signage companies have elevated their game and offer their clients multiple varieties of signage, including custom services. From the style and font to the design and structure, all aspects of your sign can be altered to create a piece that perfectly depicts your brand's image. Here are the multiple types of exterior signs you can choose from: ● Pylon Signs Pylon signs are large, freestanding signs typically used to advertise businesses or as directional signage. They are often located near major roadways or intersections and can be seen from a distance. Pylon signs can be lit or non-lit and made from various materials, including aluminium, steel, PVC, and more. Pylon signs are an effective way to increase visibility for your business or event. They can be customized with your branding and messaging and are available in various sizes and shapes. ● Storefront Awnings A storefront awning is a type of awning that is commonly seen covering the entrance of a store or shop. Storefront awnings can be made from various materials, such as canvas, aluminum, or plastic, and come in multiple colours and styles. Many businesses use storefront awnings to provide shade for customers waiting outside the store or add to the company's overall aesthetic appeal. Storefront awnings can be customized with graphics or logos, and some businesses even use them as an opportunity to advertise special sales or promotions. ● POS Displays POS displays are point-of-sale displays that help store owners merchandise and promote their products. There are many different POS displays, including countertop displays, floor-standing displays, and shelf edge strips. POS displays can highlight specific products, create sales or promotions, or make your store more organized and attractive. When choosing POS displays, it is important to consider the type of product you are selling, the message you want to communicate, and your store's overall look and feel. There are many different materials and styles to choose from, so selecting the option that best fits your needs is essential. ● Channel Letters Channel letters are three-dimensional letters often used on the exteriors of commercial buildings. Channel letters can be lit from the front or back and are available in a variety of fonts and materials. They are made from aluminium, although they can also be made from other materials such as bronze, brass, stainless steel, and even plastic. The aluminium channel letter is the most popular type of lettering used on commercial buildings today. Their popularity is twofold: First, aluminium is a highly durable material that can withstand even the harshest weather conditions. Second, this metal is relatively inexpensive compared to other metals such as brass or bronze. Let Seattle SignCo design unique, innovative and attention-grabbing signs for your space! If you live in the Redmond area and are searching for reputable signage services, feel free to reach us at Seattle SignCo. Our team is professionally trained to cater to and fulfil all clients' demands regardless of their needs.