The Sign Authority, Inc recently updated a new sign for EOC of Wheaton IL. Their old sign was worn and faded, so a new sign was in order. The sign was sandblasted on HDU (High Density Urethane) and custom painted with three colors. The posts and finials were also painted and repaired. Take a look at this photo of the sign before the update.
Would you want potential customers to form an impression of your business with this faded sign? If you look closely at the sign (click on the image), you can tell that the logo is peeling and faded. What does that tell potential clients? On-premise signage is a critical part of trade dress. It helps to shape a business’s image and is often the most characteristic feature of the business in the mind of its customers. Never underestimate the importance of the storefront as a major component of the store’s image.
Whether your sign is a sandblasted post and panel sign, or a large electrical sign, it should be an effective way to advertise your business and attract attention. Usually the signage and the storefront presentation can tell the consumer instantly wht the atmosphere is of the business. A sign that is poorly maintained or cheaply built will project a poor image.
This business is located on a busy highway – Rt 38, in Wheaton. Many impressions a day are made by this sign. When designing the sign we wanted to make sure the company information was legible. Legibility, gives drivers or pedestrians with normal vision the ability to understand what is on your sign. While it is tempting to include as much information as possible when designing your sign, it is more effective to keep the message very simple. Prioritize what you need to communicate.
Are you looking for a new sign or to update an existing sign? Give us at call at The Sign Authority – 630-462-9850 and ask for a free consultation. Or simply visit our website at www.thesignauthority.com and take a look at some of the many signs you can choose from.
