The Sign Authority, Inc in Wheaton, IL recently completed new lobby signs for Harp Advertising in Lombard, IL These custom lobby signs were digitally printed and mounted to clear acrylic with chrome stand-offs for a polished look. If you have an existing business or are planning to start up a new business, you should consider the signage as a great marketing strategy. Sign on the outside of your building are necessary, but don’t forget about your lobby area. That is where your potential clients will form an immediate perception of your business as they enter. A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.
Signs can be a “silent salesperson” for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street, but interior signs are what differentiates you from other companies. When your clients enter your lobby, you want them to be aware of who you are and what you do. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.
Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous. For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.
Give us a call today at 630-462-9850 for a free consultation or visit our website at www.thesignauthority.com to see some of the other work we have done for happy clients.
