The Sign Authority, Inc. recently fabricated and installed new custom parking signs for Northshore 770 property in the Chicago area. These custom signs were digitally printed with solvent UV ink and laminated for additional protection from weather. Northshore 770 is a high-end apartment complex in the Chicago area. The property management company that we work with wanted something rather than a generic parking sign for their future residents. We incorporated their logo and used their specific branding color palette to create the design for these signs. Sturdy 080 aluminum was used for the substrate. Why use a custom parking lot sign for your business?
Integration 
Corporate branding is a very important aspect of integrating your signage to all aspects of your building. Integrated signage increases reach, frequency and readership of the brand and thus reducing the overall cost of advertising. So powerful is integrated signage, that businesses that utilize it can experience increases in income rivaling those experienced by chains that spend a fortune on advertising. The signage works because it instantly communicates a familiar logo to the person passing the business. Independent businesses that are willing to pay a sizable percentage of their gross revenue to franchises in exchange for the use of the standardized signage packages because the recognition factor typically increases business volume 15% to 40%. The advantage to be gained through the use of instantly recognized logos is especially pronounced in areas where local ordinances strictly limit on-premise signage.
Because signs help businesses build their brand, they are clearly able to contribute to brand equity. Indeed, corporate or business logos are an essential component of the brand. Don’t leave out a single opportunity to incorporate your logo in a sign when appropriate. Custom parking signs are a great way to reach a broad audience in a cost effective way. Check out our web site at www.thesignauthority.com to see many other ways to build your brand with signage. Give us a call today at 630-462-9850 for a free consultation.
