What are the benefits of window graphics for your business? The Sign Authority, Inc. recently printed and installed new window graphics on the windows in the new leasing center at Northshore 770 in Northbrook, IL. These attractive decals are a great way to direct new clients and build your brand. In this article, we will explore some reasons why window graphics can benefit your business.
Build Your Brand
To grow your business you need to build your brand. Repeating your logo throughout your property with careful thought, will remind your potential customers who you are and what you do. Effective visual brand identity is achieved by consistently using specific visual elements to create distinction, such as specific fonts, colors, and graphic elements. The brand identity of your business tells a story about the value of your business and how it will appeal to your customers.
Provide Direction
Marking the space where customers will enter your business with quality graphics on the windows will allow them to find you easily. Listing the hours of operation and services will provide additional information 24/7 for all potential customers. Successful businesses use color, light, and visually interesting symbols, letters, logos, and other information, to enliven commercial areas and make them attractive places to visit. Directional window graphics help people find their way to a specific business, trigger their ability to recall the location of a business, and function as a marker, telling people where they are in relation to where they are going.
Inexpensive Advertising
Window vinyl is one of the most cost effective signage you can purchase. The technology in vinyls and inks have come a long way in this industry. We can color match to your specific PMS colors, contour cut your logo and apply it to most any surface with eye catching results.
We have only discussed a few of many ways window graphics can benefit your business. Call The Sign Authority today at 630-462-9850 for a free consultation, or visit our website at www.thesignauthority.com and find out what other businesses are doing with window graphics.
