Does this photo make you smile?

Do you think this vehicle signage created a lasting impression?  Would you remember this guy and his business?  If you answered yes to either of these questions, then this business owner has spent his money wisely. This unique and unconventional or "viral" marketing campaign will make a lasting impression and you never know, may even get him posted on YouTube .  Getting noticed and setting yourself apart is never easy, but using atypical, humurous images in signage is one of the most cost effective ways to keep the "Top of Mind Awareness" for your business.   Do you know any one that has used this approach in their marketing campaign?