Cost effective, creative ways to bring in new customers is always a challenge for business owners. Something as inexpensive as a banner can highlight a service or product and help create that impulse sale.
A few years ago, major repairs began in front of an Italian restaurant At first the owner was upset, but then he had an idea. He placed a promotional banner outside that said:
Best Lasagna in Town $5.
It was so effective that he saw his revenue jump 25 percent compared to his business before the construction! Why? Because he was highlighting a particular dish causing that impulse to visit his restaurant. It stuck in people’s mind.
I love this story because it shows us how we can take an unfortunate, annoying situation and turn it into a positive experience. Need a creative idea?
