Do your customers have trouble navigating your building?
Michigan Custom Signs can get you the perfect wayfinding signs to guide your customers.
As the name suggests, wayfinding signs are used to help people navigate around a building, facility, institution, or any other physical place. These signs will guide you from one point to another and confirm your progress along the trip. You will commonly find these signs in:
- Hospitals and other medical facilities
- Corporate buildings
- Tourist attractions
- Hotels and restaurants
- Malls and recreational parks
Strictly speaking, these signs are not a form of marketing tactic that will promote your business. But they do play a vital role in building a positive image of your business.
Having clear and effective wayfinding signage lets your customers know you care about them. When the customers know their way around your facility, they feel comfortable in it. This builds a sense of belonging as your customers don’t have to seek assistance from others.
Wayfinding signs are divided into four main categories which are as follows:
Identification Wayfinding Signs
Identification wayfinding signs are one of the most commonly found wayfinding signage types. Identification signs serve the purpose of letting your customers know where they are or that they have reached a certain location in your building. Some common examples of identification wayfinding signs are:
- Door plaques with the name of the office.
- Signs telling you which floor you’ve reached in a multi-story building.
- Signs that tell you the aisle number in a superstore.
- Signs that tell you which department you have reached, for example, customer service.
These signs are very useful for large buildings and facilities having multiple departments. These signs must be clear; only the name of the area should be mentioned, nothing more than that.
Informational Wayfinding Signs
Informational signs are more about providing supplemental information along your route from one point to another. These signs are more general than identification signs and do not deal with a specific facility area, rather the entire facility. Some examples of the information that these wayfinding signs show are:
- Signs along the highway telling you how far away the next gas station is
- Signs telling you where the bathrooms are located
- The location of the stairs and elevators
- Free Wi-Fi
- Reserved parking spots
Directional Wayfinding Signs
These are the signs that come to people’s minds when they hear the name wayfinding signs. These signs direct your customers to their desired destinations. It is important to have them placed in a visible location. Some common examples of these signs are:
- Plaques at junctions showing you what turn to take
- Signs showing you the exit
- Colored arrows on the floor for you to follow; often found in factories
Regulatory Wayfinding Signs
Regulatory signs display the rules and regulations that your customers have to adhere to. Most of which are for the customer’s own safety. Common examples of these signs are:
- No entry without face mask signs
- No smoking signs
- Caution! High Voltage signs
- Only authorized personnel signs
Get Your Wayfinding Signs Now!
Wayfinding signs are not just good for building a positive image for your company; you are legally required to have some of these signs installed in your building. Call Michigan Custom Signs and get your wayfinding signs installed right away. With our years of experience in the industry, we will design custom wayfinding signs that will be perfect for your business.
