Hospitals are like Mcdonald’s; one is at every corner, and they will always welcome you with a smile. But things get a little confusing once you step onto the hospital grounds. A hospital is a massive facility with many different branches and locations. You may need to go to an entirely separate building depending on if you are coming to have elective surgery or an annual check-up. So this is when signs become very important, and for a facility as big as a hospital, it becomes essential to have directional/wayfinding signs. People need to know where they are going, especially in emergencies. The worst-case scenario is to have a bleeding patient who is unable to find their designated location. A hospital needs to invest in its customers, making their experience as smooth as possible and helping customers get to their location without delay. Creating this experience is where directional/wayfinding signs come in handy.
Below we will speak on directional/wayfinding signs and how they benefit a hospital.
What are directional/wayfinding signs?
Wayfinding/directional signs, despite their different names, are essentially the same. They are signs with the intent of showing you where something is and what direction you need to go to get to your desired location. Typically you would put them in a place where most people congregate as it will allow people to reset, understand where they are in respect to where they are trying to go, and give them direction on where they need to go. They are essentially maps who substitute their pictures with words.
How are directional/wayfinding signs beneficial to hospitals?
As mentioned in the intro, hospitals are enormous facilities with a lot of moving pieces, so it is paramount to have signs around to reassure people they are walking in the right direction. While this is one benefit of directional/wayfinding signs, other advantages include the following.
- Allows for creativity – There is no standard way of making a sign, so with these signs, you are able to express your company in these signs. If you have specific colors or a logo, you will be able to place them on this sign and provide a sense of relief to the customers.
- Good customer service – When a customer sees a directional/wayfinding sign, it gives them the impression you care about them. You understand your facility is extensive and have ensured customers know where they are going.
- Creates a check-up point – When a family needs to contact each other physically, a sign like this allows for the checkpoint. It is a location the family or friend congregates around if they want to go to the same place and see a loved one.
Wayfinding/directional does much more than simply telling people where to go. They also save lives because it could be the difference between life and death when people do not know where they are going on hospital grounds. So having a wayfinding/directional sign is vital for a hospital.
Looking for a custom directional/wayfinding sign in Rochester Hills, MI
Signs are one of the most underestimated things when considering a business. People think of the product, but if people are not able to find the product, then the product becomes useless. For example, the product of a hospital is the doctors; if the customers do not know where the doctors are, the doctors become useless. You have come to the correct place if you are looking for a directional/wayfinding sign. We have all the necessary tools and skills to ensure you have the best sign aligning with your brand and what you want the customers to see. In addition, we will provide you with good customer service and a sign you will be proud to show the world.
Please get in touch with us and let us begin building the sign of your dreams.
