In today’s competitive market, businesses must find unique and effective ways to stand out. For restaurants, one great option is the installation of custom channel letter signs. These signs are an effective marketing tool to help restaurants attract more customers and increase revenue. This article explores the benefits of channel letter signs for restaurants in Rochester Hills, MI.
Increased Visibility and Branding
Custom channel letter signs are a great way to increase restaurant visibility and brand recognition. With their eye-catching design and bright illumination, they can easily grab the attention of potential customers driving or walking by. When designed and installed properly, channel letter signs can effectively communicate your brand identity and message, making your business more memorable to customers.
Versatile Lighting Options
Regarding lighting options for custom channel letter signs, there are two main types: front-lit and back-lit. Additionally, some businesses opt for a combination of both, also known as a combo-lit sign.
Front-lit channel letters are the most common type of channel letter sign. As the name suggests, these letters illuminate the front translucent panel using LED or fluorescent lighting.
On the other hand, back-lit channel letters are illuminated facing the back, which creates a halo effect around the letters. The light is emitted from the back of the letters, shining onto the wall behind them. This creates a soft, subtle glow that is both elegant and eye-catching.
As the name suggests, combo-lit channel letters are a combination of front-lit and back-lit letters. Combo-lit signs are designed so that the front of the letters are illuminated with LED lights, while the back of the letters projects a beautiful halo-style glow.
Easy Installation
The installation process for channel letter signs is relatively simple, making it a convenient choice for businesses. After the design and fabrication of the sign, it is installed directly onto the building’s exterior using a mounting system like a raceway. They can also be mounted flush or with standoffs. This choice will depend on the type of lighting.
Customizable Design
One of the biggest benefits of channel letter signs for restaurants is their customizable design. Businesses can choose from various font styles, colors, and lighting options to create a sign that perfectly represents their brand. This level of customization ensures that the sign will be unique and memorable, helping to attract more customers and increase revenue.
Increased Foot Traffic
Custom channel letter signs can attract more foot traffic to restaurants. These signs’ bright illumination and eye-catching design make them hard to miss, even from a distance. This can entice potential customers to come closer and explore the restaurant further. As a result, businesses that invest in custom channel letter signs can see increased foot traffic, leading to more customers and increased revenue.
Restaurant Signs from Michigan Custom Signs
If you want to learn more about how custom channel letter signs can benefit your restaurant, contact Michigan Custom Signs today. Our team of experts can help you design and install the perfect sign for your business.
