Brand your business with custom building signs
Many businesses are very focused on their company’s brand, and with good reason. Branding is a proven way to establish your business in the minds of potential clients, and companies use billboards, online ads, commercials and many more marketing dollars to brand themselves.
While it’s important to brand yourself externally, it’s just as important to brand your facility or office space. You want clients to feel confident in your business, and if they see consistent, professional signs throughout your space, it goes a long way in building said confidence.
We have worked with businesses of all sizes and industries in Detroit, Birmingham and the surrounding areas to create custom building signs for their spaces. In this article, we detail some of the most popular options and how they can benefit any company.
Lobby Signs
Making a positive first impression can go a long way in any type of relationship, but especially when building trust with clients. This is why so many of our customers have opted to create a fully custom and impressive sign for their lobby areas.
Lobby signs proudly display a company’s logo and can be installed in reception or waiting areas. These signs often have a dimensional quality and can help inspire confidence in clients from the moment they walk in the door.
For clients who want to create a true centerpiece for their offices, lobby signs can even be lit, either internally or externally, to make a memorable and eye-catching design.
Wayfinding Signs
No one likes to feel lost, especially when entering a building or campus for the first time. A series of professionally made custom wayfinding signs can make finding the right area easy for any visitors, eliminating stress and continuing to advance your brand for potential clients.
Wayfinding signs are often made in a system, including company directories, signs with arrows pointing to certain areas and in the case of complex buildings like hospitals and factories, can be color coded. Our team has experience creating professionally designed and great looking wayfinding signs to provide branding and functionality.
Exterior Signs
Identifying the business is crucial, and exterior signs help get people in the door. If you use a space in an outdoor shopping center, a lit channel letter sign can help people identify your business night and day. Exterior signs are also often building-mounted for businesses with multiple buildings, and we can make it easy for visitors to differentiate between buildings with clearly marked exterior options.
While not mounted to a building, monument signs are also a great way to identify a business in an impressive and professional manner and they can be customized to match the look, feel and architecture of your facility.
If you own a business and want to add legitimacy, create branding opportunities and help clients feel confident in your products and services, adding building signs can help you accomplish these goals.
We have helped countless local businesses with their sign needs, and our team of designers, manufacturers and installers is ready to help you as well. Give us a call today!
