Local pros create the ideal sign solution for you
It’s imperative for a business to clearly identify itself to potential customers, and one of the more popular ways to label any commercial space is with a channel letter sign.
Channel letters are three-dimensional boxes shaped to form letters, accents and/or logos and then they’re all mounted together to spell out a company name or logo to form the whole sign. These signs are very versatile and can be used by almost any business.
Our company is based in the Detroit area and we are happy to have served the needs of businesses in Rochester Hills for several years. We offer a wide range of branding solutions and have clients create one-off signs, branded entire facilities and everything between.
When it comes to channel letters, we have been lucky enough to help clients all over the area clearly identify their businesses through these eye-catching signs. Below, we’ll point out a few different ways channel letters can be used to make your business name pop and get people in the door.
Channel letters are among the most versatile sign options, which is why they’re great for almost any type of business.
Many businesses located in a strip center or outdoor shopping area are housed in a commercial space which looks similar to the ones around it. Using a channel letter sign is the ideal way to differentiate your space and lead customers directly to your door, and they can be mounted directly to the facade of the building.
Channel letters can also be mounted to a monument sign for a professional and three-dimensional look. These designs can be “dressed up” on a monument by adding painted brick or stacked stone, giving the entire sign a high end feel.
Perhaps the biggest draw to channel letters for many clients is their ability to be easily lit. Most of the time, channel letters are hollow “boxes” shaped to appear as three-dimensional letters. The sides of these letters are often made of a strong outdoor aluminum and the face is an acrylic material.
This acrylic is ideal because it can be colored to exactly match your branding guidelines, and it allows light to shine through at night to create a sign which is visible any time.
If you want to add another layer of design to a channel letter sign, lighting can also be added to the back of the sign, illuminating the background and giving the sign a different and eye-catching component.
Channel letter signs are often a big investment for a company, and they can pay major dividends in brand recognition. Adding a channel letter sign not only attracts new customers, it gives people a sense of stability and confidence in your business.
Do you think a channel letter sign could benefit your business or have some additional questions? We would be happy to consult with you and create a branding plan for your facility. Our team of designers, manufacturers and installers is ready to help through every step of the process, so feel free to give us a call today!
