Are you sure your business is not being noticed during night time? The right type of channel letters can help improve your business visibility no matter the time of day.
Your business’ signage does a lot more than just displaying your company name. It conveys your brand image and personality, and gives people a reason to choose your brand. However, there’s no single solution that will work for all types of businesses. Depending on your business needs, you need to choose the right signage for your facility. Channel letters are one of the best options to enhance your storefront.
In this guide, we’ll take a look at the different types of channel letters offered by a local sign company, but before that, let’s find out what are Channel Letters exactly:
What are Channel letters?
Channel letters are typically three-dimensional letters composed of individually crafted metallic or plastic lettering. Normally used outdoors, especially on storefronts, channel letters are illuminated in different ways. Not only do these signs add depth to a building’s façade but also provide a lasting appeal for the brand.
Types of Channel Letters
Front-Lit Channel Letters
These are illuminated in a way that the light is emitted straight out of the front of the sign. To illuminate the front of the channel letters, LEDs are installed at the back of the sign. The material on the top of the letter, such as a colorful acrylic amends the light’s color so that it matches your brand colors and accurately aligns to your brand strategy. The face is translucent allowing LEDs to shine through. The sides of this channel letter type that are referred to as returns are kept opaque. You may print them in any color according to your branding needs and preference.
Halo-Lit Channel Letters
Halo-lit channel letters are lit from the opposite direction so that the light is projected backwards. This creates a halo-like effect around the letters, and hence its name, Halo-lit signs. While you can match the light colors to your brand, they are more often used to contrast your brand colors on the letters through a yellow or white color. While the returns and the font of halo-lit signs are opaque, a clear polycarbonate material is used on the back to allow LEDs to shine through.
Dual-lit Channel Letters
Dual-lit channel letters combine the impact of front-lit and halo-lit channel letters by projecting a colored light outward and surrounding the letters with a soft glow of another color. If you want your signage to stand out from the competition and appear unique (especially during nighttime), dual-lit signs are an ideal solution for you.
Open-Face Channel Letters
These look like an aluminum can that’s shaped like a letter with open face exposing neon tubing. They don’t make use of acrylic that’s used in front-lit signs. They perform well for certain brands with unique styling, so they’re more of a niche. Since light laws now require a more diffused form of illumination to curb light pollution, open-face channel letters are becoming less common.
By now, you should have an obtained an in-depth understanding of the different types of channel letters. So don’t keep waiting and contact a local sign company today!
For attention-grabbing, striking channel letter signs, contact Michigan Custom Signs today.
